Brain Storytelling

In this book, Professor Russell James shows how the latest research findings can help you tell better stories that raise more money. You’ll learn what words and phrases to use – and what to avoid. You’ll see how to improve your fundraising results using the latest findings from neuroscience, psychology, and behavioral economics along with ancient principals from the art of storytelling. Whether you want more donors or larger gifts, this book will help by showing the underlying principles and practical tactics that will motivate donors and bring more money to your cause. 1 At the heart...

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Humorist Mike Farragher grew up Irish, Catholic, and guilty in the swamps of Hudson County, New Jersey. These humorous essays, read by the author, provide a side-splitting, sweet, and sometimes salty take on life, spirituality, parenting, and Celtic heritage. Tune in for a whiplash ride through the Irish American psyche!

Have you ever wondered how long it takes to digest chewing gum? What hiccups are for? Whether it's safe to fly with breast implants? Taking in everything from the outrageous (yes, Hitler was addicted to crystal meth) to the eye-watering (such as the renowned surgeon who accidentally cut off his patient's left testicle) to the downright disgusting (like the cure for toothache used by the Egyptians involving dead mouse paste), this book proves that medical science is not for the faint-hearted, lily-livered, or weak-stomached!