Athlete Professional Development

Athletic success comes from a strong mindset more than strong muscle power. You don’t have to be born mentally tough–you can develop this vital trait with hard work and consistency. Loaded with simple, actionable strategies, this guidebook will help you build mental strength, become resilient, and achieve the top spot in your game.

Whatever your fitness goals are, the most important thing to do is set them before you start. If you don't know where you're going, how will you get there? There's no point in getting frustrated when a year down the line and all that time at the gym has yielded no results. Quit worrying about what other people's goals are. Worrying about other people's goals is a waste of time and energy! We're constantly bombarded with messages from advertisers, magazines, and social media telling us that their idea of beauty is the only one that matters—but it isn't true!

When Ashton Kutcher first heard about 50 Cent's nine-figure Vitaminwater windfall in 2007, the actor realized he'd been missing out. He soon followed the rapper's formula - seeking equity instead of cash for endorsement deals - but with a twist: as the first person to top one million Twitter followers, Kutcher leveraged his social reach to accumulate stakes in a vast range of user-hungry tech startups. A decade later, Kutcher is perhaps the brightest in a firmament of star investors from Beyoncé and Jay-Z to Jennifer Lopez and Alex Rodriguez.

A retired NFL player shares his story of achieving maximum success as a professional athlete, followed by notoriety in corporate America, then catastrophic failures that cost him everything he owned in just 90 days. But even in the face of crushing defeat, he identified and put into action the traits required to rise from the ashes and find success again. Now this inspiring, candidly written, and time-tested method of success is available to you!