Showing results by author "Zoe Fraade-Blanar"

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    • Superfandom

    • How Our Obsessions Are Changing What We Buy and Who We Are
    • By: Zoe Fraade-Blanar, Aaron M. Glazer
    • Narrated by: Josh Bloomberg
    • Length: 8 hrs and 27 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 15
    • Performance
      4.5 out of 5 stars 14
    • Story
      4.5 out of 5 stars 14

    As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations - from traditional businesses to tech start-ups - direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways.

    • 5 out of 5 stars
    • Best book I have "read" in years

    • By Boyd Stephenson on 04-23-17

    Regular price: $24.49