Showing results by author "Theordore Levitt"

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    • HBR's 10 Must Reads on Strategic Marketing

    • By: Harvard Business Review, Clayton M. Christensen, Theordore Levitt, and others
    • Narrated by: Susan Larkin, Bernard Setaro Clark
    • Length: 6 hrs and 47 mins
    • Unabridged
    • Overall
      4 out of 5 stars 185
    • Performance
      4 out of 5 stars 157
    • Story
      4 out of 5 stars 156

    New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business.

    • 3 out of 5 stars
    • Obsolete

    • By Amazon Customer on 03-07-16

    Regular price: $19.95