Showing results by author "Pete Blackshaw"

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    • Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

    • By: Pete Blackshaw
    • Narrated by: Lloyd James
    • Length: 5 hrs and 17 mins
    • Unabridged
    • Overall
      4 out of 5 stars 19
    • Performance
      4 out of 5 stars 7
    • Story
      4.5 out of 5 stars 7

    In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media" - blogs, social networking pages, message boards, product review sites - even a single disgruntled customer can broadcast his complaints to an audience of millions.

    • 3 out of 5 stars
    • Same old same old

    • By Andrew on 03-11-10

    Regular price: $17.49