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Patrick Hanlon

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  • Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future | Patrick Hanlon

    Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future

    • UNABRIDGED (7 hrs and 55 mins)
    • By Patrick Hanlon
    • Narrated By Alan Sklar
    • Whispersync for Voice-ready
    Overall
    (146)
    Performance
    (85)
    Story
    (82)

    What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

    Christopher W Chrebet says: "priceless"
  • The Social Code | Patrick Hanlon

    The Social Code

    • UNABRIDGED (52 mins)
    • By Patrick Hanlon
    • Narrated By Patrick Hanlon
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

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