Showing results by author "Patrick Hanlon"

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    • Primal Branding

    • Create Zealots for Your Brand, Your Company, and Your Future
    • By: Patrick Hanlon
    • Narrated by: Alan Sklar
    • Length: 7 hrs and 55 mins
    • Unabridged
    • Overall
      4 out of 5 stars 168
    • Performance
      4.5 out of 5 stars 107
    • Story
      4 out of 5 stars 104

    What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

    • 5 out of 5 stars
    • priceless

    • By Christopher W Chrebet on 10-03-06
    • Create Zealots for Your Brand, Your Company, and Your Future
    • By: Patrick Hanlon
    • Narrated by: Alan Sklar
    • Length: 7 hrs and 55 mins
    • Release date: 05-17-06
    • 4 out of 5 stars 168 ratings

    Regular price: $20.99

    • The Social Code

    • By: Patrick Hanlon
    • Narrated by: Patrick Hanlon
    • Length: 52 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 7
    • Performance
      4.5 out of 5 stars 7
    • Story
      4.5 out of 5 stars 7

    The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

    • 4 out of 5 stars
    • Essential for social followers

    • By Anonymous User on 03-18-18

    Regular price: $3.95