Showing results by author "Martha Rogers, Ph.D"

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    • Rules to Break and Laws to Follow

    • How Your Business Can Beat the Crisis of Short-Termism
    • By: Don Peppers, Martha Rogers, Ph.D.
    • Narrated by: Don Peppers, Martha Rogers, Ph.D.
    • Length: 7 hrs and 2 mins
    • Unabridged
    • Overall
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    In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

    Regular price: $20.97