Showing results by author "Mara Einstein"

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    • Black Ops Advertising

    • Native Ads, Content Marketing, and the Covert World of the Digital Sell
    • By: Mara Einstein
    • Narrated by: Tamara Marston
    • Length: 7 hrs and 49 mins
    • Unabridged
    • Overall
      4 out of 5 stars 12
    • Performance
      4.5 out of 5 stars 11
    • Story
      4 out of 5 stars 11

    Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

    • 1 out of 5 stars
    • Stealthy Title Is as Tricky as the Tactics it Attacks

    • By Amazon Customer on 04-11-17

    Regular price: $19.95