Showing results by author "Laurence Vincent"

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    • Brand Real

    • How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
    • By: Laurence Vincent
    • Narrated by: Joe Geoffrey
    • Length: 8 hrs and 1 min
    • Unabridged
    • Overall
      4 out of 5 stars 17
    • Performance
      4 out of 5 stars 13
    • Story
      4 out of 5 stars 14

    Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.

    • 5 out of 5 stars
    • A Sagacious and Illustrative Composition

    • By Dr. J. S. Haggard on 01-07-13
    • How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
    • By: Laurence Vincent
    • Narrated by: Joe Geoffrey
    • Length: 8 hrs and 1 min
    • Release date: 12-08-12
    • 4 out of 5 stars 17 ratings

    Regular price: $20.99