Showing results by author "Laurence Vincent"
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- How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- By: Laurence Vincent
- Narrated by: Joe Geoffrey
- Length: 8 hrs and 1 min
Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.
A Sagacious and Illustrative Composition
- By Dr. J. S. Haggard on 01-07-13
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Regular price: $20.99