Showing results by author "Julie Ask"
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The Mobile Mind Shift
- Engineer Your Business to Win in the Mobile Moment
- By: Ted Schadler, Josh Bernoff, Julie Ask
- Narrated by: Josh Bernoff
- Length: 7 hrs and 3 mins
Mobile has reprogrammed your customers' brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift - the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment - the instant in which your customer is seeking an answer.
A shifted mind
- By david paradis on 06-01-16
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Regular price: $19.59