Showing results by author "James G. Webster" in All Categories
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The Marketplace of Attention
- How Audiences Take Shape in a Digital Age
- By: James G. Webster
- Narrated by: Tim Andreas Pabon
- Length: 7 hrs and 1 min
- Unabridged
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Overall
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In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures - from ratings to user recommendations. He incorporates these factors into one comprehensive framework: the marketplace of attention.
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Basic Marketing 101, disappointing
- By Max Hydration on 08-31-21
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The Marketplace of Attention
- How Audiences Take Shape in a Digital Age
- Narrated by: Tim Andreas Pabon
- Length: 7 hrs and 1 min
- Release date: 01-15-16
- Language: English
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