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Iain Ellwood

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  • Marketing for Growth: The Economist | Iain Ellwood

    Marketing for Growth: The Economist

    • UNABRIDGED (7 hrs and 4 mins)
    • By Iain Ellwood
    • Narrated By Karen Cass

    Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

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