Showing results by author "Iain Ellwood"


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    • Marketing for Growth

    • The Economist
    • By: Iain Ellwood
    • Narrated by: Karen Cass
    • Length: 7 hrs and 4 mins
    • Unabridged
    • Overall
      4 out of 5 stars 9
    • Performance
      4 out of 5 stars 6
    • Story
      4 out of 5 stars 6

    Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

    Regular price: $15.98