Showing results by author "Dr. Alan R. Zimmerman"

The problem with so many positive-thinking books and self-help routines is that they don't give you the whole formula. The Payoff Principle gives you that formula - Purpose + Passion + Process = Payoff - and then works as your guidebook, teaching you how to apply the formula to achieve success at work, at home, and everywhere you go. When you find purpose in what you do, exhibit passion for the outcome, and master the process to make it happen, you produce the payoffs you want, need, and deserve.