The flood of information, unprecedented transparency, increasing interconnectedness - and our global interdependence - are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do.
Regular price: $27.99
“Make America Great Again!” Donald Trump’s campaign slogan has clearly hit a public nerve. But what, exactly, is “greatness”? This is a question very much worth asking. After all, if we’re going to aspire to greatness together, we should have a common understanding of what we’re talking about. Often, greatness is defined by how much. How much money did I make, how much is our market share, how much is our stock worth, what’s the country’s GDP?
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Dov Seidman joins us on Edgewise to discuss his book How: Why How We Do Anything Means Everything. Dov states that "we live in a world where what we do matters, but it doesn't matter as much as how we do what we do"; we are in a new era of behavior where our actions can affect so much more in ways they never could in the past. This is especially important to acknowledge as behavior has become the greatest source of our competitive advantage.
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