Showing results by author "Dnna Heckler"


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    • Effective Branding Begins with A Name...And Other Keys to Creating Brands People Love

    • By: Brian D. Till, Dnna Heckler
    • Narrated by: Jennifer Van Dyck
    • Length: 15 mins
    • Unabridged
    • Overall
      3 out of 5 stars 10
    • Performance
      3.5 out of 5 stars 7
    • Story
      3.5 out of 5 stars 6

    Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines. "Close-Up", "Jiffy Lube", "Rain Dance", "The Medicine Shoppe", "Irish Spring", and "Puppy Chow": all are great names that reflect the essence of the product or service. Good branding starts with the name - the representation of the brand, conjuring images, concepts, and experiences. The name is the foundation for these perceptions.

    Regular price: $2.95