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Byron Sharp

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  • How Brands Grow: What Marketers Don't Know | Byron Sharp

    How Brands Grow: What Marketers Don't Know

    • UNABRIDGED (6 hrs and 34 mins)
    • By Byron Sharp
    • Narrated By Daniel May

    This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

    jamie t reilly says: "Poorly conceived, badly written, and boringly delivered"
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