Showing results by author "Bernd Schmitt"

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    • Big Think Strategy

    • How to Leverage Bold Ideas and Leave Small Thinking Behind
    • By: Bernd H. Schmitt
    • Narrated by: Sean Pratt
    • Length: 4 hrs and 34 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 31
    • Performance
      4 out of 5 stars 9
    • Story
      4 out of 5 stars 8

    How did Apple rebound from a decade-long slump? By creating a product, the iPod, that transformed not just the company, but the entire music industry. How did Whole Foods turn itself into a supermarket empire? By challenging the sacred cows of the food business. And how did Dove differentiate its line of beauty products? By creating the concept of "real beauty". In Big Think Strategy, Bernd Schmitt shows you how to "think big" by sourcing and implementing bold ideas that change markets.

    • 5 out of 5 stars
    • Great Book and highly recommended.

    • By Gordon on 10-20-11

    Regular price: $18.89

    • Happy Customers Everywhere

    • How Your Business Can Profit from the Insights of Positive Psychology
    • By: Bernd Schmitt
    • Narrated by: Walter Dixon
    • Length: 6 hrs and 44 mins
    • Unabridged
    • Overall
      3 out of 5 stars 5
    • Performance
      2 out of 5 stars 2
    • Story
      2 out of 5 stars 2

    Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

    Regular price: $27.99