Showing results by author "Alex Rawson"
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The Truth About Customer Experience (Harvard Business Review)
- By: Alex Rawson, Ewan Duncan, Conor Jones
- Narrated by: Todd Mundt
- Length: 23 mins
Alex Rawson and Ewan Duncan, partners in McKinsey’s Seattle office, and Conor Jones, a partner in its Dublin office, write about why it’s the customer’s end-to-end journey that is most important – not touchpoints.
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