Showing results by author "Alex Rawson"

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    • The Truth About Customer Experience (Harvard Business Review)

    • By: Alex Rawson, Ewan Duncan, Conor Jones
    • Narrated by: Todd Mundt
    • Length: 23 mins
    • Unabridged
    • Overall
      4 out of 5 stars 20
    • Performance
      4 out of 5 stars 16
    • Story
      4 out of 5 stars 13

    Alex Rawson and Ewan Duncan, partners in McKinsey’s Seattle office, and Conor Jones, a partner in its Dublin office, write about why it’s the customer’s end-to-end journey that is most important – not touchpoints.

    Regular price: $1.95