Showing results by publisher "Audible Studios" in Engineering

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

The promise of green jobs and a clean energy future has roused the masses. But as Robert Bryce makes clear in this provocative book, that vision needs a major re-vision. We cannotand will notquit using carbon-based fuels at any time in the near future for a simple reason: they provide the horsepower that we crave. The hard reality is that oil, coal, and natural gas are here to stay.

Michael Dunlop is quite simply the greatest road racer on the planet. Brother of William, also an accomplished rider, son of the late Robert and nephew of the late great Joey Dunlop, Michael can fairly claim that racing is in his blood. Now for the first time he talks in depth about his family story, how he got involved in the family business and how he manages to keep getting back on his bike despite all he knows of the deadly risks he encounters every time he crosses the start line.

Long-distance motorcycling is not a pastime but an obsession. In this candid, eloquent, sharply observed book, Melissa Holbrook Pierson introduces us to this strange endeavor and the men and women who live to ride impossibly long distances, eating up road, almost without cease. And who find it nothing but fun.

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.

In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrows thinking machines.

This book is a meticulous reconstruction of a tragic episode in the history of the Nazi persecution of the Jews. The SS. St. Louis left Hamburg in May of 1939 with 937 Jewish refugees on board who thought they had bought visas to enter Cuba. Refused entry in Cuba and the United States the ship eventually had to turn around and return to Europe. The voyage to freedom was in the end nothing more than a roundabout journey to the concentration camps.

In one of the most inventive travel books in years, Ina Caro invites listeners on 25 one-day train trips that depart from Paris and transport us back through 700 years of French history. Whether taking us to Orléans to evoke the visions of Joan of Arc or to the Place de la Concorde to witness the beheading of Marie Antoinette, Caro animates history with her lush descriptions of architectural splendors and tales of court intrigue. "[An] enchanting travelogue" (Publishers Weekly), Paris to the Past has become one of the classic guidebooks of our time.

Boarding an airplane strikes at least a small sense of fear into most people. Even though we all have heard that the odds of being struck by lightning are greater than the odds of perishing in a plane crash, it still doesn't feel that way. Airplane crashes might be rare, but they do happen, and they’re usually fatal. David Soucie insists that most of these deaths could be prevented. He’s worked as a pilot, a mechanic, an FAA inspector, and an aviation executive. He’s seen death up close and personal - deaths of colleagues and friends that might have been prevented if he had approved certain safety measures in the aircrafts they were handling.

Insects walk on water, snakes slither, and fish swim. Animals move with astounding grace, speed, and versatility: how do they do it, and what can we learn from them? In How to Walk on Water and Climb up Walls, David Hu takes listeners on an accessible, wondrous journey into the world of animal motion. From basement labs at MIT to the rain forests of Panama, Hu shows how animals have adapted and evolved to traverse their environments, taking advantage of physical laws with results that are startling and ingenious.

What to Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on artificial intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans, it raises profound questions on the future of work and how companies compete.

There has been a lot of ink devoted to discussions of how robots will replace us and take our jobs. But MIT Media Lab researcher and technology policy expert Kate Darling argues just the opposite, and that treating robots with a bit of humanity, more like the way we treat animals, will actually serve us better.

747 is the thrilling story behind "the Queen of the Skies" - the Boeing 747 - as told by Joe Sutter, one of the most celebrated engineers of the 20th century, who spearheaded its design and construction. Sutter's vivid narrative takes us back to a time when American technology was cutting-edge and jet travel was still glamorous and new. With wit and warmth, he gives an insider's sense of the larger than life-size personalities - and the tensions - in the aeronautical world.

The definitive investigation into the greatest aviation mystery in history, with a startling hypothesis about who took the plane, where they took it, and how. On March 8, 2014, Malaysia Airlines Flight 370 disappeared. A year later, still no trace of the plane - or the 239 people onboard - has been found. But why? In The Plane That Wasn't There, science journalist and CNN aviation analyst Jeff Wise sweeps aside the conspiracy theories and misconceptions and lays out, with clear concision, just what we know about the plane's fate - and what we don't.

In this gripping investigation of the events that led to the plane's disappearance and why they could happen again, CNN aviation analyst David Soucie exposes the flaws in the aviation industry, shares what needs to be done so a plane doesn't go missing again, and uses a Bayesian analysis model to reveal what most likely happened onboard the plane that led to its downfall.

In late May 1927 an inexperienced and unassuming 25-year-old Air Mail pilot from rural Minnesota stunned the world by making the first non-stop transatlantic flight. A spectacular feat of individual daring and collective technological accomplishment, Charles Lindbergh's flight from New York to Paris ushered in America's age of commercial aviation.

By the early 1960s, Ford Motor Company, built to bring automobile transportation to the masses, was falling behind. Baby boomers were taking to the roads in droves, looking for speed not safety, style not comfort, and Ford didn’t offer what these young drivers wanted. Meanwhile, Enzo Ferrari lorded over the European racing scene, crafting beautiful, fast sports cars that epitomized style.

When planes crash, bridges collapse, and automobile gas tanks explode, we are quick to blame poor design. But Henry Petroski says we must look beyond design for causes and corrections. Known for his masterly explanations of engineering successes and failures, Petroski here takes his analysis a step further, to consider the larger context in which accidents occur. In To Forgive Design he surveys some of the most infamous failures of our time.