Mostrando resultados por título "Trump" en Marketing y Ventas

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

What did President Donald Trump learn at Wharton School of Business? How does marketing differ from selling? Is there more to brand identity than a name? How do you create a compelling value proposition that directs your business and connects with consumers? How important is honor, respect, diversity, access, aesthetic feel, natural beauty, the environment, and sustainability when doing business? How can you create a thoughtful experience that consumers enjoy and crave more of? How can you transcend the generational divide and bring together all ages to celebrate together and embrace the ...

This may be the most important book you will ever hear. Whether you're an up-and-coming manager full of ambition and ideas, or an independent entrepreneur with big dreams of your own, you need to master the art of the perfect pitch. Why? It's your one opportunity to present yourself to potential clients or employers - your one chance to make a positive first impression, sell your personal vision, and, ultimately, close the deal. And sometimes, you only have three minutes to do it.

This book provides a comprehensive and in-depth analysis of the financial reports and performance of the Trump Taj Mahal and the broader casino industry. From the early years of the casino industry to the complex and rapidly changing landscape of today, this book explores a range of topics, including the rise and fall of Trump's casino empire, the labor disputes and bankruptcy that led to the closure of the Trump Taj Mahal, and the impact of the closure on Atlantic City and the broader gambling industry. The book also delves into broader topics related to casino economics, including the ...

This may be the most important book you will ever hear. Whether you're an up-and-coming manager full of ambition and ideas, or an independent entrepreneur with big dreams of your own, you need to master the art of the perfect pitch. Why? It's your one opportunity to present yourself to potential clients or employers - your one chance to make a positive first impression, sell your personal vision, and, ultimately, close the deal. And sometimes, you only have three minutes to do it.