Showing results for "killing giants" in All Categories
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Killing Giants
- 10 Strategies to Topple the Goliath in Your Industry
- By: Stephen Denny
- Narrated by: Walter Dixon
- Length: 7 hrs and 36 mins
- Unabridged
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Overall4.5 out of 5 stars 22
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Performance4.5 out of 5 stars 16
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Story4.5 out of 5 stars 16
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging.
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Killing Giants
- 10 Strategies to Topple the Goliath in Your Industry
- Narrated by: Walter Dixon
- Length: 7 hrs and 36 mins
- Release date: 04-07-11
- Language: English
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