Mostrando resultados por "User I.D" en Todas las categorías

In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

It seems like magic when some new gadget seems to know what we want before we know ourselves. But why does some design feel intrinsically good, and why do some designs last forever, while others disappear? User Friendly guides listeners through the hidden rules governing how design shapes our behaviour, told through fascinating stories such as what the nuclear accident at Three Mile Island reveals about the logic of the smartphone; and how the pressures of the Great Depression and World War II created our faith in social progress through better product design....

Great software can change the world. So, why not start with an idea of what your end user wants and needs? The success of any software is underpinned by the users’ need for it. Will it serve its purpose efficiently? Will it make the end user’s life easier? Will it give them their money’s worth? In User Experience by UX designer Steven Branson, you’ll find out everything you need to know. Expanding your UX approach, honing your coding abilities, and acing your computer programming interviews are within reach!