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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.

Revised and Expanded Edition. Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers...

Este libro de Rob Fitzpatrick revela cómo emprendedores e innovadores suelen sabotear sus propias ideas al hacer las preguntas equivocadas. Cuando preguntás a amigos, familiares o potenciales clientes si tu idea “les parece buena”, te dirán lo que querés oír. The Mom Test enseña a formular preguntas neutrales, centradas en hechos y comportamientos reales, que revelan si hay realmente un problema por resolver y si alguien estaría dispuesto a pagar por esa solución.Aprendés a:Detectar señales falsas de validación (“me encanta tu idea”)Identificar necesidades genuinas antes de ...

The Mom Test (Rob Fitzpatrick) - Amazon Sweden Store: https://www.amazon.se/dp/1492180742?tag=9natreesweden-21 - Amazon Worldwide Store: https://global.buys.trade/The-Mom-Test-Rob-Fitzpatrick.html - Apple Books: https://books.apple.com/us/audiobook/101-mom-life-hacks-to-reclaim-your-time-and-sanity/id1835499002?itsct=books_box_link&itscg=30200&ls=1&at=1001l3bAw&ct=9natree - eBay: https://www.ebay.com/sch/i.html?_nkw=The+Mom+Test+Rob+Fitzpatrick+&mkcid=1&mkrid=711-53200-19255-0&siteid=0&campid=5339060787&customid=9natree&toolid=10001&mkevt=1 - Läs mer: https://swedish.top/read/1492180742/...