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In The Idea Factory, New York Times Magazine writer Jon Gertner reveals how Bell Labs served as an incubator for scientific innovation from the 1920s through the1980s. In its heyday, Bell Labs boasted nearly 15,000 employees, 1200 of whom held PhDs and 13 of whom won Nobel Prizes. Thriving in a work environment that embraced new ideas, Bell Labs scientists introduced concepts that still propel many of today’s most exciting technologies.

Do you ever feel like your best ideas arrive randomly, or worse, not at all? In a world that demands constant innovation, the ability to generate valuable ideas on demand is no longer a luxury—it's a core professional skill. Yet, most of us are taught to believe that creativity is a mysterious gift reserved for a select few. We wait for inspiration to strike, only to feel frustrated and left behind when our minds go blank at critical moments. The Idea Factory demolishes this myth. Written by N.J. Parker, this practical, no-nonsense guide reveals that creativity is not magic; it’s a ...