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Is your association struggling to recruit and retain members in today’s rapidly challenging landscape? The Seven Deadly Sins of Membership Marketing by Tony Rossell delivers a fresh, actionable approach to overcoming the most persistent obstacles that hold associations back. Drawing on decades of industry experience and in-depth research, Rossell offers association leaders a clear, proven path to revitalizing their membership strategies and driving sustainable growth. Today’s association leaders face mounting challenges: shifting member needs, heightened competition, and rising member ...

An alien visit to Earth stirs strong feelings about other humanoid life in the Universe. But, is this alien exactly what he appears to be? Is he a space explorer or a con man?

In this episode, I dive into the power of feedback loops and how they've been instrumental in driving membership growth for our community.I share exclusive insights from my session at Retain Live 2025, breaking down how to effectively gather, analyze, and act on feedback at every stage of the member lifecycle.You'll learn practical tactics for not only getting useful member input, but also using it to shape your offerings, refine your marketing, and boost retention.If you're ready to make your members feel heard and create a more engaging and successful membership, this episode is for you.In ...

This white paper by Jim Thomas, a gym business expert, emphasizes the often-overlooked strategy of appreciation as a powerful driver for success in fitness businesses. Thomas argues that genuine gratitude, expressed through simple actions like conversations, notes, or verbal thanks, fosters loyalty among both staff and members, ultimately leading to increased sales and sustained growth. The document provides practical methods for cultivating a culture of appreciation, such as recognizing effort, celebrating successes, consistently thanking members, and training managers to lead with ...

This underutilized tool has long been a secret weapon for professional sports teams, auto dealers, and national brands. Now, it’s your turn. Prize insurance allows you to create high-stakes, high-reward promotions (like winning $100,000 or even $1 million) while transferring the financial risk to a trusted insurance provider.With Fitness Management & Consulting and underwriters like Lloyd’s of London behind you, you can offer life-changing incentives at a fraction of the cost—turning everyday promotions into headline-worthy events.