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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

This is an audio summary of Good to Great, a book that examines how good companies, mediocre companies, even bad companies can achieve enduring greatness.

What is required to create something that is great (a work of art, an activity, a business)? What are the ingredients that differentiate between simply good and genuinely great? In Good to Great: Why Some Companies Make the Leap...and Others Don't, Jim Collins offers insight into what it takes to transform a business into a truly great one.

Please note: This is a key takeaways and analysis of the book and not the original book. In Good to Great: Why Some Companies Make the Leap...and Others Don't, Jim Collins posits that most American entities (from the federal government and multinational corporations all the way down to individuals) are hindered by being good, and thus not rising to being great.