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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this audiobook, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind. Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel.

This is an audio summary of Good to Great, a book that examines how good companies, mediocre companies, even bad companies can achieve enduring greatness.

Please note: This is a key takeaways and analysis of the book and not the original book. In Good to Great: Why Some Companies Make the Leap...and Others Don't, Jim Collins posits that most American entities (from the federal government and multinational corporations all the way down to individuals) are hindered by being good, and thus not rising to being great.