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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Written as a practical guide for teachers, this audio edition of Carol Ann Tomlinson’s groundbreaking work covers the fundamentals of differentiation and provides additional guidelines and new strategies for how to go about it.

If you're in need of a single resource to put differentiated instruction immediately into practice, then follow the lead of 100,000+ teachers and look to Gregory and Chapman's ground-breaking text. Across two editions, the book has remained unmatched in its simplicity and practicality. The same is just as true with this new edition. But with new strategies, updates throughout, a Common Core lesson-planning template, and a larger format, the third edition is an even richer resource.