Showing results by narrator "Johnny Heller"

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    • Ca$hvertising

    • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    • By: Drew Eric Whitman
    • Narrated by: Johnny Heller
    • Length: 6 hrs and 17 mins
    • Unabridged
    • Overall
      5 out of 5 stars 279
    • Performance
      5 out of 5 stars 247
    • Story
      5 out of 5 stars 245

    Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

    • 5 out of 5 stars
    • Be Careful with This Book. Extremely Powerful.

    • By Ahmad on 07-24-17
    • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
    • By: Drew Eric Whitman
    • Narrated by: Johnny Heller
    • Length: 6 hrs and 17 mins
    • Release date: 05-12-17
    • 5 out of 5 stars 279 ratings

    Regular price: $13.96

    • Chasing Cool

    • Standing Out in Today's Cluttered Marketplace
    • By: Noah Kerner, Gene Pressman
    • Narrated by: Johnny Heller
    • Length: 5 hrs and 12 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 54
    • Performance
      4 out of 5 stars 26
    • Story
      4 out of 5 stars 27

    Cool isn't just a state of mind, a celebrity fad, or an American obsession, it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering, "How do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor?"

    • 4 out of 5 stars
    • Great, ex cept for the narration

    • By Colin Fast on 10-28-07

    Regular price: $17.49

    • Mobilized Marketing

    • How to Drive Sales, Engagement, and Loyalty Through Mobile Devices
    • By: Jeff Hasen
    • Narrated by: Johnny Heller
    • Length: 6 hrs and 36 mins
    • Unabridged
    • Overall
      2 out of 5 stars 6
    • Performance
      3 out of 5 stars 4
    • Story
      2.5 out of 5 stars 5

    Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing explains the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device.

    Regular price: $19.95