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In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

They are Microserfs - six code-crunching computer whizzes who spend upward of 16 hours a day "coding" and eating "flat" foods as they fearfully scan company e-mail to learn whether the great Bill is going to "flame" one of them. But now there's a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own-living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.

More than a decade ago, the historian Tony Judt considered whether the behavior of Israel was becoming not only "bad for Israel itself" but also, on a wider scale, "bad for the Jews." Under the leadership of Benjamin Netanyahu, this issue has grown ever more urgent. In The State of Israel vs. the Jews, veteran journalist Sylvain Cypel addresses it in depth, exploring Israel's rightward shift on the international scene and with regard to the diaspora.

There are thousands of books on millionaire thinking. The knowledge they offer isn't enough to get you to the highest ranks of wealth. The richest people of our times are billionaires. Only one in five million world citizens belongs to this group. Billionaires are extremely rare, and their mindset differs hugely from that of ordinary millionaires.

Is there a way to find truth in the stuff of legend? You may think you know Andre the Giant - but who was Andre Roussimoff? This comprehensive biography addresses the burning questions, outrageous stories, and common misconceptions about his height, his weight, his drawing power as a superstar, and his seemingly unparalleled capacity for food and alcohol. But more importantly, The Eighth Wonder of the World transports listeners beyond the smoke and mirrors of professional wrestling into the life of a real man.

Lieutenant Sam Bitka, US Naval Reserve, is getting used to civilian life when he is called back to active duty. Tensions between Earth and the alien Varoki are on the rise, and Sam is assigned as tactical officer aboard the deep space destroyer USS Puebla. Dispatched to the distant world of K'tok to protect human colonists, he wants nothing more than to serve out his active duty time and get back to his civilian life. But when the Varoki launch a crippling surprise attack against the Earth coalition fleet, Sam finds himself suddenly in command of the USS Puebla.

Police officer Karl Styebeck has been called a hero, but his badge takes on an ugly tarnish when he’s linked to the deaths of two women. Driven by personal demons, reporter Jack Gannon lays it all on the line to get to the truth - even if it means rolling the dice with his own life.

The Youngbloods are a dysfunctional family from hell—literally. The mafia-like demon family got stranded on Earth during an infernal invasion gone wrong and have spent eons maintaining a fragile peace. But Petra Youngblood has strained the family bonds by breaking a cardinal rule: falling in love with a human. And not just any human: the sacrifice required to keep her family immortal. Even worse, the sacrifice, Killian Irons, is part of the secret society hell-bent on killing her family.

A former true crime reporter whose articles have appeared in the Rick Mofina draws upon his wealth of knowledge to pen gripping crime dramas. In Desperation finds gritty journalist Jack Gannon reunited with his estranged sister Cora. But the circumstances are less than ideal. Cora’s daughter has been kidnapped and is now being held for five million dollars ransom. Time is running out, and as Gannon digs deeper into the case, it becomes clear that his sister is holding something back - a secret from her sordid past that could be the key to saving her daughter’s life.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

This audiobook is expressively for entrepreneurs and business owners who wear many hats - those who can't resist piling more responsibility onto his own shoulders, who has more great ideas than time and resources to take advantage of them, who runs (not walks) through each day. Serial entrepreneur Dan S. Kennedy delivers a fresh take on the mantra "time is money" as he shows you how to drastically re-engineer your entire relationship with time and, if applied faithfully, achieve peak personal productivity and make lots and lots of money.

The world is changing dramatically, and it's easy to be alarmed and lose focus of what matters most. Don't fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People.

Rick Mofina’s best-selling novels find an all-new urgency when coupled with pulse-pounding narrations from Recorded Books. In The Panic Zone, seemingly unrelated events bring the world closer to calamity. A distraught mother witnesses a stranger nab her infant. A bomb explodes in Rio. A cruise ship passenger suffers a horrific death. Caught in the middle, Jack Gannon is headed right into the panic zone—but the further on the edge, the hotter the intensity.

Intelligence agents have uncovered something which seems beyond belief, but the evidence is incontrovertible: The USA's greatest adversary on the world stage is sending its agents back through time! And someone, or something, unknown to our history is presenting them with technologies - and weapons - far beyond our most advanced science. We have only one option: Create time-transfer technology ourselves, find the opposition's ancient source...and take it down.

Once upon a time, philosophy was a dangerous business-and for no one more so than for Baruch Spinoza, the seventeenth-century philosopher vilified by theologians and political authorities everywhere as "the atheist Jew." As his inflammatory manuscripts circulated underground, Spinoza lived a humble existence in The Hague, grinding optical lenses to make ends meet. Meanwhile, in the glittering salons of Paris, Gottfried Wilhelm Leibniz was climbing the ladder of courtly success.

In the home where Arabella Godwin was raised it is forbidden to speak her name, and her picture is turned to the wall. But in the turbulent America of the 1850s, everyone knows her as "Belle Cora", madam of San Francisco's finest bordello. Judges and senators do her bidding; a vicious newspaper editor plots her downfall; a preacher looks at her from across his pulpit and tries to forget that once she was his wife. Merchant's daughter, farm girl, prostitute, mother - the only thing that never changes is her tireless pursuit of the one man who can see her for who she really is.

Do you struggle with your personal finances? Do you spend (or save) too much? Do you struggle with your money relationships and communicating about money issues with your children, parents, or spouse? Money Mammoth offers you a fresh and effective approach to managing your money. Incorporating lessons from psychology, behavioral economics, and financial planning, the distinguished authors lay out a step-by-step plan to understanding your financial behaviors and changing them for the better.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.

The Youngbloods are a mafia-like demon family, sent as a sinister advance team to prepare Earth for an infernal invasion. But when something goes wrong, the demon invasion never comes and the Youngbloods are stuck on crappy Earth with the worst creatures in the world—each other. Petra Youngblood is the family’s hunter. Her job: to track and kill the annual human sacrifice that keeps the Youngbloods immortal. Otherwise, they will crumble to dust. But as Petra is hunting down this year’s sacrifice, a man named Killian Irons, she breaks the first demonic rule. 

The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.