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How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing. One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about. Epic Content Marketing takes you step by step through the process of developing stories that inform and entertain and compel customers to act - without actually telling them to.

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.

This brilliant new treatment of the world's oldest epic is a literary event on par with Seamus Heaney's wildly popular Beowulf translation. Esteemed translator and best-selling author Stephen Mitchell energizes a heroic tale so old it predates Homer's Iliad by more than a millennium.

Does your knowledge of the Old Testament feel like a grab bag of people, books, events, and ideas? How many times have you resolved to really understand the OT? To finally make sense of it? Perhaps you are suffering from what Sandra Richter calls the "dysfunctional closet syndrome". If so, she has a solution. Like a home-organizing expert, she comes in and helps you straighten up your cluttered closet. Whether you are a frustrated do-it-yourselfer or a beginning student enrolled in a course, The Epic of Eden will organize your understanding of the Old Testament.

Stoicism, a school of Hellenistic thought founded in Athens in the third century BC, was one of the most sublime philosophies in the history of Western civilization. It is a way of living that focuses on reality instead of fantasy or idealism. According to its teachings, the path to peace and happiness is found in accepting the moment as it presents itself, by not allowing oneself to be ruled by the desire for pleasure or by the fear of pain.

Marketing your business through social media isn't an option these days - it's absolutely imperative. In this new edition of the best-selling Social Media Marketing All-in-One for Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

The Enchiridion is the famous manual of ethical advice given in the second century by the Stoic philosopher Epictetus. Born to a Greek slave, Epictetus grew up in the environment of the Roman Empire and, having been released from bonds of slavery, became a stoic in the tradition of its originators, Zeno (third Century BCE) and Seneca (first century CE).

Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.

Epictetus, a Greek stoic and freed slave, ran a thriving philosophy school in Nicropolis in the early second century AD. His animated discussions were celebrated for their rhetorical wizardry and were written down by Arrian, his most famous pupil. Together with the Enchiridion, a manual of his main ideas, and the fragments collected here, The Discourses argue that happiness lies in learning to perceive exactly what is in our power to change and what is not, and in embracing our fate to live in harmony with god and nature.

When caring for someone with dementia, your own mental stability can be the single most critical factor in your loved one’s quality of life. The Caregiver's Guide to Dementia brings practical and comprehensive guidance to understanding the illness, caring for someone, and caring for yourself. From understanding common behavioral and mood changes to making financial decisions, this book contains bulleted lists of actions you can take to improve your health and your caregiving.

The Epic of Gilgamesh is the oldest surviving literary work in the world. The epic poetry describes the ancient King Gilgamesh and his journey to discover the secret to eternal life.

Charles Dickens' brilliant comic adventure of a lamplighter, Tom Grig, who is called into the house of an eccentric astronomer who is searching for the philosopher's stone. He declares that the stars have foretold that Tom will marry the astronomer's niece and inherit the secret of the philosopher's stone, which will make him the richest man on earth.