I was joined by Matthias Laug, seasoned CTO and co-founder of Tier Mobility to discuss the future of mobility and how to successfully create engineering teams that can create and maintain benchmarks. Through this lens, we dived into the world of Tier, how Tier has grown internationally and the broader digital landscape:

• How to approach building a scalable platform in 2023
• Why learning form mistakes is good but picking yourself up after making them is vital
• What the most important factor in becoming a digital benchmark is and how to maintain it
• What the core business challenges that are worth solving in the future

Find out more about &why: why.de
Get in touch: next20@why.de || https://www.linkedin.com/in/hitimstephens/
Check out our bi-weekly newsletter

I was joined by Emma Sheppard, a food innovator and investor based in Berlin. With extensive experience of the industry both in Europe and in the UK Emma helped me take a close look at digital benchmarks in the food industry and why digital will help solve the food industries biggest challenges when it comes to climate change + accountability. We spoke about...

• Customers vs pace: why big and small food partner with tech start ups to innovate
• Why the digitalisation of the food industry is important and how blockchain could help create a new benchmark of transparency the industry needs
• What the overall goal is when it comes to supply chains and how digital can help people succeed in this area
• How the integration of big data, digitalisation and personalised food consumption impacts production cycles
• How can deep tech startups in the food industry can create a better impact on the world through sustainable practices via innovation
  
  Connect with Emma on Linkedin

Find out more about &why: why.de
Get in touch: next20@why.de || https://www.linkedin.com/in/hitimstephens/
Check out our bi-weekly newsletter

I was joined by Bastl Instrument's head of marketing, Patrik Veltrusky. Bastl is a is a synthesiser maker based in Brno, Czech Republic. Since 2013, they've been helping people develop their unique sound and build up their DIY electronic music communities. We talked about...

• How Bastl became experimental with products.
• Why operating in an niche within a niche is crucial for setting benchmarks + finding product market fit
• The parallels between building and building software
• Why people buy niche products and choose experimental hardware like Bastl
• How to innovate: Customers, pioneering and the role of community in the ideation process
• What have been the seismic changes in the world of hardware
• Brand size and future direction: Is it important to break through or remaining underground?
• The process of growing and realising ideas: Artistic and functional design

Find out more about Bastl intruments here

Find out more about &why: why.de
Get in touch: next20@why.de || https://www.linkedin.com/in/hitimstephens/
Check out our bi-weekly newsletter