Are Best Practices Killing CreatIn this thought-provoking episode of "Email Never Sleeps," host Andrew Kordek is joined by the illustrious Kath Pay, a celebrated author, agency owner, and content creator in the email marketing world.

With over 25 years in the industry, Kath brings a wealth of knowledge and experience, challenging the notion that sticking to "best practices" is always the right approach.

Together, they delve into the controversial topic of whether adherence to established best practices stifles creativity within the email marketing field.

They discuss the origins and implications of these so-called best practices and explore how they can sometimes lead to mediocrity rather than excellence.Kath shares insights from her extensive career, including practical tips on how marketers can test and adapt strategies to better suit their specific contexts, rather than blindly following generic guidelines.

This episode is a must-watch for marketing professionals seeking to push the boundaries and innovate within their practices.

🔗 Connect with Kath on LinkedIn: https://www.linkedin.com/in/kathpay/

🎧 Listen to more episodes of Email Never Sleeps: https://www.youtube.com/channel/UCIvxWCc6yIrBVvuVShkrw1Q

🔗 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Join us as we uncover the balance between following guidelines and fostering innovation in email marketing. Don't forget to subscribe for more insightful

discussions!#EmailMarketing #MarketingCreativity #DigitalMarketing #EmailNeverSleepsivity??

Today, on this latest episode of Email Never Sleeps, we discuss "Secrets to Success and Common Failures in Email Marketing" with Andrew Kordek and the fantastic Tali Hasanov. If you're passionate about digital marketing and want real-world insights from industry veterans, this episode is for you!Tali brings years of expertise in digital marketing, from strategy and deliverability to comprehensive program assessments. We discuss practical strategies that have led to our successes and reflect on the failures that taught us invaluable lessons.Whether you're experimenting with new marketing techniques or fine-tuning your approach to email campaigns, our conversation will provide actionable advice that could transform your strategy and results.Watch the full discussion to discover:-The fundamentals of setting up successful email campaigns-Common pitfalls that marketers should avoid-Strategic testing and adaptations for evolving market demands"This episode is a must-watch for anyone who wants to leverage email marketing more effectively while confidently navigating its challenges.#EmailMarketing #DigitalMarketing #MarketingSuccess #EmailNeverSleeps Transform your email marketing strategy by understanding what truly drives success and how to learn from missteps.

With email technology continuously evolving, mastering the art of business email has never been more critical. Dive deeper into advanced techniques with "Transforming Business Emails: From Blasé to Brilliant with Creativity," featuring expert insights from Kaitlin Harvey in Episode 13 of iPost’s podcast "Email Never Sleeps."This episode delves into the advanced elements of email development, a crucial skill set for today’s digital marketers looking to elevate their strategies. Kaitlin Harvey shares her extensive knowledge on optimizing email campaigns for higher engagement and better conversion rates. Whether you're an experienced professional or looking to upgrade your expertise, this talk will provide actionable insights to thrive in the dynamic world of email marketing.📚

Learn more about advanced email strategies here: https://www.ipost.com/blog/

🔗 In This Episode:Kaitlin Harvey: https://www.linkedin.com/in/kaitlin-harvey/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

This episode is particularly valuable if you've benefited from insights from top digital marketing experts or are a member of communities like Email Geeks!Join us as we explore comprehensive strategies to enhance your email campaigns and ensure they excel across all devices and platforms, no matter the inbox!#BusinessEmails #EmailMarketing #DigitalMarketing #EmailGeeks

With email technology continuously evolving, mastering the art of email development has never been more critical. Jump into the fundamentals with "Email Development 101: How To Do It Right," featuring expert insights from Andrew Kordek and Anne Tomlin in Episode 12 of iPost’s podcast "Email Never Sleeps."

This episode explores the essentials of email development, a must-have skill set for today’s digital marketers. Andrew and Anne unpack the intricacies of crafting effective, responsive email designs that captivate and convert. Whether you're a newbie or looking to polish your skills, this talk will equip you with the knowledge to excel in the fast-paced world of email marketing.

Learn more about email strategies here: https://www.ipost.com/blog/

🔗 In This Episode:

Anne Tomlin: https://www.linkedin.com/in/annetomlin/ Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

This episode highlights the best practices in email development and tackles common challenges and how to overcome them. If you've enjoyed content from digital marketing leaders or are actively following platforms like Email Geeks Community, this episode is particularly enlightening!

Join us as we explore practical strategies to enhance your email campaigns and ensure they perform beautifully across all devices and platforms, no matter the inbox!

#EmailDevelopment #EmailMarketing #DigitalMarketing #EmailGeeks

Why Dedicated IPs & The Decline of Open Rates Could Be Game-Changing for Your Email Marketing Strategy. Are you navigating the complexities of email marketing and wondering about the significance of dedicated IPs and the relevance of traditional metrics like open rates? If you are curious about enhancing your deliverability or whether metrics still matter, this episode of "Email Never Sleeps," presented by iPost, is for you! In this detailed discussion, Andrew Kordek hosts Jakub Olexa, email marketing savant and the mind behind Mailkit, to explore the pivotal transformations shaping the future of email marketing. Whether you’re a marketer looking to refine your strategy with dedicated IPs or questioning the validity of open rates due to emerging privacy protocols like Apple's MPP, this episode will provide you with deep insights and actionable advice. If you value content from thought leaders like Email on Acid or The Futur, you’ll appreciate the depth of knowledge shared in this episode. What you’ll learn: -The critical advantages of using dedicated IPs over shared IPs and how they can dramatically improve your email deliverability. -Insights into the declining reliability of open rates as metrics and what metrics you should focus on instead to gauge the true success of your email campaigns. -Practical strategies and expert tips to future-proof your email marketing efforts against the backdrop of increasing privacy regulations. Watch the full episode to discover: -Why the shift from traditional metrics to more robust measures of engagement and conversion is crucial for modern email marketers. -How dedicated IPs provide a competitive edge in maintaining sender reputation in a congested digital space. Connect with the experts for more insights: Jakub Olexa https://www.linkedin.com/in/axelo/ Andrew Kordek https://www.linkedin.com/in/andrewkordek/ This episode is a treasure trove for email marketers who aim to leverage advanced strategies for better performance and compliance in 2024 and beyond. Don’t miss out on these expert insights, which could redefine the success parameters of your email campaigns. Subscribe and turn on notifications so you never miss another insightful discussion from Email Never Sleeps!

In this insightful episode of "Email Never Sleeps," titled "Lessons Learned: What I Wish I Knew About Before Migrating ESPs," Anna Levitin joins Andrew Kordek to dive deep into the complexities and essential considerations of Email Service Provider (ESP) migration.

With a fascinating background in cultural anthropology, Anna brings a unique perspective to understanding user behavior and its critical role in digital marketing. The discussion also ventures into the challenges of B2B churn, offering valuable strategies to retain customers and enhance product adoption.

If you're a marketing professional, particularly in the digital or email marketing space, and are considering an ESP migration or struggling with B2B churn, this episode is packed with practical advice and insights to guide you through these challenges.

Whether you're navigating the technical aspects of migration or seeking to improve customer retention, Anna and Andrew provide a comprehensive checklist and strategies rooted in understanding user behavior and aligning with business goals.

Connect with our experts on LinkedIn to further explore their insights:

Anna Levitin: https://www.linkedin.com/in/annalevitin/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

If you're searching for guidance on ESP migration, strategies to reduce B2B churn, understanding user behavior in digital marketing, or aligning marketing efforts with business objectives, this video is for you. Join Anna and Andrew as they share their experiences, challenges, and lessons learned from years in the industry, all presented clearly and straightforwardly for easy understanding.

In this episode of "Email Never Sleeps," titled "Make or Break Moments: The Power of Your Brand's First Email," Israa Alrawi joins Andrew Kordek to unravel the critical importance of a brand's initial communication with its subscribers. As an e-commerce entrepreneur turned email marketer, Israa shares her transformative journey from facing the unpredictability of social media advertising to discovering the consistent value email marketing brings. This episode dives deep into the mechanics of crafting that pivotal first email, highlighting its undeniable influence on deliverability, subscriber engagement, and setting the tone for the customer-brand relationship.
Israa and Andrew talk about the essential components of a successful welcome email, emphasizing the significance of creating a memorable first impression, the strategic importance of immediate engagement, and the necessity of maintaining deliverability.They explore practical strategies for personalizing content, optimizing for deliverability, and leveraging email to establish a meaningful connection from the outset.This video is for marketing professionals, e-commerce store owners, and anyone looking to refine their email marketing strategy or seeking insights into the best practices for initiating a lasting dialogue with their audience. If you're searching for keywords like "email marketing," "welcome email strategy," "subscriber engagement," or "improving email deliverability," this episode is a treasure trove of actionable advice and expert insights.

For more wisdom from Israa Alrawi and to connect with her, visit her LinkedIn: https://www.linkedin.com/in/israaa/

To delve deeper into Andrew Kordek's email marketing expertise, check out his LinkedIn: https://www.linkedin.com/in/andrewkordek

This episode offers the guidance and inspiration you need to elevate your strategy.

In this episode of "Email Never Sleeps," join Alizah Thornton and Andrew Kordek as they explore the interplay between SEO, paid ads, and email marketing to transform web traffic into loyal subscribers. As a digital marketing strategist, Alizah shares her comprehensive experience and passion for leveraging content across various channels to create meaningful connections with audiences. From the intricacies of keyword clusters in SEO to the power of personalized email campaigns, this episode is a treasure trove for marketers looking to enhance their strategies with insights on content creation, audience engagement, and leveraging data for targeted outreach. This video is a must-watch if you are a marketing professional or business owner seeking to refine your digital marketing strategy, enhance customer engagement, or explore the synergies between different marketing channels for improved ROI. Whether you are navigating the complexities of SEO, crafting impactful paid ad campaigns, or mastering the art of email marketing, Alizah and Andrew provide actionable insights and practical tips to help you make your marketing meaningful. For more insights and to connect with our experts, visit their LinkedIn profiles:

Alizah Thornton: https://www.linkedin.com/in/alizahthornton/

Andrew Kordek: https://www.linkedin.com/in/andrewkordek/ This video is for you if you are searching for practical tips on integrating SEO with email marketing, strategies for converting web traffic into loyal subscribers, or ways to leverage content marketing across various digital channels. Dive into the synergy of SEO, paid ads, and email marketing with us and discover how to elevate your marketing efforts to new heights.