WHAT YOU’LL LEARN

• How digital twins reduce CapEx before construction begins
• How to move AI from pilot to enterprise-wide deployment
• How to cut corporate red tape for rapid pilot execution
• How to design KPIs for objective pilot success measurement
• Why 50% pilot failure is a healthy innovation benchmark
• How to productize AI use cases for warehouse scale
• How to avoid “pilot purgatory” in logistics transformation

HIGHLIGHTS

• 00:00–02:00 | AI Fatigue & The Shift to Production
• 02:00–05:00 | Scaling Digital Twin Across 100+ Buildings
• 05:00–07:30 | CapEx Reduction & Engineering Simulation ROI
• 07:30–10:00 | Run-State Optimization & 20% Throughput Gains
• 10:00–14:00 | The PepsiCo Labs Pilot Framework
• 14:00–18:00 | Designing a Culture That Celebrates Failure
• 18:00–23:00 | Quantifying Innovation & Moving to Production

TOP QUOTES

• [00:06:00] “Here you can simulate and debug everything before you've invested your first CapEx dollar.” - Anna Farberov
• [00:08:00] “So I think we were able to demonstrate 20% throughput increase in a pick rate.” - Anna Farberov
• [00:12:00] “By design, we want 50% of our pilots to fail.” - Anna Farberov
• [00:18:00] “Move to production. Don’t just test.” - Anna Farberov

ABOUT THE GUEST

Anna Farberov is GM of PepsiCo Labs, where she leads PepsiCo’s global engagement with technology companies—from breakthrough startups to the world’s largest enterprises. In this role, she partners with senior executives and innovators to identify, test, and scale technologies that are transforming how PepsiCo operates across data, AI, manufacturing, supply chain, agriculture, and commercial functions. Her work powers growth, efficiency, and resilience across one of the world’s largest consumer goods companies.

Beyond PepsiCo, Anna is recognized for building innovation models that bridge corporations, technology providers, and investors—accelerating adoption of cutting-edge solutions at scale. She has worked across industries to help leaders translate complexity into clarity, align technology with strategy, and move with speed and impact in times of disruption.

A frequent speaker at global conferences, Anna shares insights on how leaders can harness innovation ecosystems, build future-ready organizations, and lead with clarity and purpose in an era of rapid technological change.

LINKS MENTIONED

Pepsico Labs: https://www.labs.pepsico.com/

Anna Farberov on LinkedIn: https://www.linkedin.com/in/anna-farberov/

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WHAT YOU’LL LEARN

• Why retail is now a demand chain, not a supply chain
• How AMRs deliver 6–12 month ROI in high-variability e-commerce
• Why robotics-as-a-service changes peak capacity planning
• The real bottleneck in AI adoption: structured WMS data
• Why dashboards are dying and exception-based orchestration is rising
• How consolidation will reshape 3PL economics
• Why operational excellence remains the ultimate differentiator

HIGHLIGHTS

• 00:01–00:12 | Consumer expectations and the “fast + free + cheap” reality
• 00:12–00:15 | AMRs, ASRS, RaaS, and 6–12 month automation ROI
• 00:15–00:16 | Buy vs build: what’s commodity vs “secret sauce”
• 00:16–00:19 | Agentic AI in warehouse ops: labor planning + execution
• 00:19–00:22 | AI proof, case studies, and demand planning as the next frontier
• 00:22–00:24 | Dashboards vs operators: turning analytics into actions
• 00:24–00:28 | Operator advice: efficiency, mechanization, and competition shifts
• 00:29–00:31 | Manifest trends: retail channels evolving + tech-driven 3PL future

QUOTES

[00:04:10] “One of the biggest changes is you used to have a choice. You could either have it fast, you could have it free, or you could have it cheap. The consumer today wants all three.” – Jeff Wolpov

[00:05:10] “We as logistics supply chain companies need to lean in and figure out how to do more with less. Today it's a necessity.” – Jeff Wolpov

[00:07:30] “You need automation... We need to be faster and more flexible. Peaks have gotten much higher.” – Jeff Wolpov

[00:16:00] "The hard part isn't building AI or using AI. It's what do you do with the results?" - Gary Allen

[00:16:50] “Operators shouldn't hunt dashboards, they should get alerts, exception-based triggers. AI takes analytics to the next level.” – Gary Allen

[00:23:00] "Reporting is the death of analytics." - Gary Allen

ABOUT THE GUESTS

Jeff Wolpov

Jeff Wolpov is Senior Vice President of E-commerce and Ryder Last Mile at Ryder System, Inc., where he leads the vision and strategy for omnichannel fulfillment and big & bulky home delivery.

Previously, he served as CEO of Whiplash (formerly Port Logistics Group), achieving nearly 30% year-over-year revenue growth before its acquisition by Ryder in 2022. Earlier in his career, Jeff founded Distribution Solutions, scaling it from a startup into a $50 million regional logistics firm that became the foundation of Whiplash’s national network.

He holds a degree from the University of Michigan.

Gary Allen

Gary Allen is Vice President of Supply Chain Excellence at Ryder, overseeing Solution Design, Continuous Improvement, Data Analytics, and Automation across the supply chain organization.

With more than 32 years of experience, he previously led EY’s logistics consulting practice and held leadership roles at DHL and FedEx in product innovation, solution design, sustainability, and operations.

Gary helped launch and co-author the “Annual Third Party Logistics Study” with Dr. John Langley of Penn State University and holds a Bachelor of Arts in Materials and Logistics Management from Michigan State University.

LINKS MENTIONED

Ryder report: https://www.ryder.com/en-us/insights/white-papers/e-comm/2025-ryder-e-commerce-consumer-study

Ryder website: https://www.ryder.com/en-us

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WHAT YOU’LL LEARN

• Why balancing cost, speed, and quality is now table stakes in logistics strategy
• How to design a flexible 3PL platform without hardcoding yourself into rigidity
• The operational difference between supporting enterprise brands vs. high-growth brands
• Why scenario planning still matters in an era of tariffs, snowstorms, and volatility
• How to avoid over-engineering automation that limits long-term flexibility
• What defines a true strategic partnership beyond SLAs and QBRs
• Why solving problems together—not alone—is the real measure of partnership maturity

TIMESTAMPED SEGMENTS

• 00:00 – 01:00 | Balancing Cost, Speed & Quality Post-Pandemic
• 01:00 – 02:30 | Becoming the Customer: Operational Audits & CX Insight
• 02:30 – 04:00 | Agility, Uncertainty & Platform-First Thinking
• 04:00 – 05:30 | Defining High-Growth vs. Enterprise Brands
• 05:30 – 07:00 | Capability-Based Support Models vs. Split Teams
• 07:00 – 09:00 | What Real Strategic Partnerships Actually Look Like

TOP QUOTES

• [00:01:00] “We know the cost of customer acquisition has increased exponentially. So the customer you have is the customer that you wanna keep.” - Laura Ritchey
• [00:03:00] “I think obviously the overused word of agility these days… how quickly can you divert to warehouses that aren't closed or to transportation options that are still running?” - Laura Ritchey
• [00:05:00] “We were doing 10,000 orders a day. All of a sudden we have to do 100,000, and that's really different.” - Laura Ritchey
• [00:08:15] “Are we solving them together, or are we solving them alone?” - Laura Ritchey
• [00:18:00] “The team is looking to us to be the calm in the storm.” - Laura Ritchey

ABOUT THE GUEST

Laura Ritchey is President & CEO of the Americas region at GEODIS and a member of the Group’s Executive Board. She leads nearly 20,000 teammates across eight countries, overseeing contract logistics, freight forwarding, and transportation operations throughout North and South America. With more than 30 years of experience—including 15 years in supply chain leadership across retail and third-party logistics—Laura previously served as CEO of Radial, Inc., driving growth through operational excellence. Her background spans finance, sourcing, distribution, and strategic transformation. She holds a J.D., MBA, and bachelor’s degree from The Ohio State University.

LINKS MENTIONED

Laura's LinkedIn: https://www.linkedin.com/in/laura-ritchey-55836a8/

GEODIS website: https://geodis.com/

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WHAT YOU’LL LEARN

• Why decision quality matters more than perfect systems in today’s supply chains
• How leaders are shifting from growth-at-all-costs to margin-first thinking
• What’s actually breaking inside warehouses amid labor churn and volatility
• Where AI is helping operators—and where hype still outpaces reality
• Why explainability, KPIs, and guardrails matter for AI adoption in operations
• How leadership expectations are changing across supply chain organizations
• What conversations operators are prioritizing heading into Manifest 2026

HIGHLIGHTS

• 00:00–02:35 | Why 2025 forced hard reflection across supply chain
• 03:17–04:30 | Decisions feel heavier, mistakes cost more
• 05:23–06:49 | The shift from growth to margin as a first principle
• 07:05–07:43 | Why warehouse systems lag brand expectations
• 08:08–08:58 | Recalibration after stacked volatility
• 09:48–11:20 | Why peak season planning never really ends
• 12:32–13:45 | Labor, churn, and execution pressure inside warehouses
• 14:35–16:51 | AI as decision enablement—not the strategy itself
• 18:14–21:43 | From AI fear to outcome-driven adoption
• 22:23–25:44 | What leadership looks like in volatile environments
• 26:47–28:16 | What leaders are watching heading into Manifest 2026

QUOTES

• [00:03:17] “Decisions feel heavier. Mistakes are more expensive.” – Tanzil Uddin
• [00:05:45] “There’s a shift away from growth at all costs, really a repositioning of margin as a first principle.” – Kinta Gates
• [00:12:32] “The complexity with labor, training of the labor, churn of the labor, weather events, and the geopolitical state really impacts warehouse services.” – Linda Ewing
• [00:22:23] “Leadership looks like getting in the weeds. We don’t have the luxury of just delegating.” – Kinta Gates

ABOUT THE GUESTS

Tanzil Uddin
SVP of Content & Partnerships at Manifest, where he works closely with supply chain leaders to shape programming around real operator priorities, partnerships, and emerging challenges across logistics and technology.

Kinta Gates
VP of Supply Chain & Operations at Glossier, overseeing end-to-end product operations. Kinta brings a people-first, margin-aware approach to scaling fulfillment, manufacturing, and supply chain execution.

Linda Ewing
SVP Strategy & Operations at ID Logistics with deep experience across manufacturing, supply chain, and warehouse services. Linda focuses on execution reality inside 3PL environments, labor challenges, and responsible technology adoption.

LINKS MENTIONED

Manifest 2026 Agenda: https://manife.st/agenda/

💡 Planning to attend Manifest 2026? Use this exclusive link for $200 off the current registration price: https://partner.manife.st/partner/ecomlogistics

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What You’ll Learn

- Why legacy commerce APIs and EDI no longer suffice in today’s fragmented commerce landscape
- How AI and emerging protocols like MCP are accelerating the need for real-time fulfillment integration
- The structure, tools, and resources defined by OnX for seamless order management across ecosystems
- The nonprofit "business league" legal framework that keeps OnX vendor-agnostic and collaborative
- The challenges commerce platforms face with OMS integrations and how OnX aims to reduce friction
- The shift from platform-centric to protocol-centric commerce enabled by open standards
- How industry players—brands, 3PLs, ERP, WMS, and commerce platforms—are rallying behind OnX

Hihghlights

- 00:00 — Welcome, introduction to Kelly Goetsch and the focus: “Connected Commerce”
- 02:00 — The fragmentation problem: marketplaces, social commerce, AI, and legacy EDI
- 04:00 — The rise of MCP and Agentic Commerce Protocol as enablers for a new standard
- 06:00 — Building a “big tent” network: OMS, 3PLs, WMSs, ERPs connectivity challenges
- 10:00 — Commerce platform vs fulfillment backend: the tech and mindset divide
- 14:00 — What is OnX? Tools, resources, member base, and the standard’s scope
- 18:00 — How MCP makes OnX possible, collapsing layers between selling and fulfillment
- 22:00 — OnX’s “business league” structure explained
- 24:00 — Platform, payment, and AI player involvement and adoption challenges
- 28:00 — How to participate: advisory boards, GitHub access, and community involvement
- 30:00 — The future of connected commerce and invitation to join OnX

Quotes
[00:02:00]: "If the last decade was about composable commerce, the next one is about connected commerce." - Ninaad
[00:04:00]: "AI is the reason for both of these. We’re really, really collapsing down." - Kelly Goetsch
[00:10:00]: "About 70% of enterprise brands still run point-to-point integration, and that has its own set of challenges." - Ninaad
[00:22:00]: "The benefit of that is: we, as a community, get together and evolve and change as technology changes. And that’s great." - Kelly Goetsch

About the Guest

Kelly Goetsch is a technologist and strategist shaping the future of digital commerce and order fulfillment. Known for his leadership in the MACH Alliance and now Pipe17, Kelly has been a central voice in evolving commerce technology standards. He currently chairs the Commerce Operations Foundation, driving the development and adoption of the OnX standard for connected commerce.

Links Mentioned

- Commerce Operations Foundation website: commerceopsfoundation.org
- Commerce Operations Foundation GitHub: github.com/commerceopsfoundation
- Kelly Goetsch on LinkedIn: linkedin.com/in/kgoetsch
- MACH Alliance: machalliance.org
------------------------------------------

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What You’ll Learn:

• The enduring priorities in fulfillment despite two decades of industry change: focus on the end-consumer experience and aligned people/process
• The definition and strategic value of connected commerce as a frictionless end-to-end ecosystem across sales channels and fulfillment
• Why tech integration across OMS, WMS, TMS and digital marketplaces remains the biggest hurdle to unified fulfillment
• How Essendant repositions fulfillment from cost center to growth enabler, leveraging digital teams and marketplace expertise
• When to accelerate 3PL expansion versus stabilize and optimize existing operations, anchored on clear value and identity assessment
• The realities and opportunities around Seller Fulfilled Prime, including network scale, inventory optimization, and performance requirements
• Key operational metrics beyond OTIF, including inventory health and profitability by channel, critical in managing complexity
• Peak season outlook: early marketplace promotions, supply chain stability, and the goal to flatten the demand curve for better operational control

Highlights

• 00:00 – Guest Introduction & Industry Background
• 01:00 – Consistencies & Changes Over Two Decades in Fulfillment
• 03:00 – Defining Connected Commerce & Its Strategic Objectives
• 05:00 – Common Fulfillment-Tech Challenges & Silo Breakdown
• 07:00 – Unlocking Fulfillment as a Revenue Lever, Not Just Cost Center
• 10:00 – When to Accelerate vs. Stabilize 3PL Operations
• 14:00 – Procurement & Evaluation Dynamics in Mid-Market Deals
• 17:00 – Seller Fulfilled Prime: Market Demand & Execution Challenges
• 22:00 – Focused Operational Metrics to Drive Business Outcomes
• 28:00 – Peak Season Predictions & Advice
• 30:30 – Closing Thoughts & Contact Info
  

Quotes:

• [00:02:00]: “The things that remain consistent would certainly be focusing on the end consumer... building the right team around us to align with that strategy and then making sure that we had the right processes.” - Patrick Allard
• [00:04:00]: “Connected commerce to us is really about creating that frictionless end-to-end ecosystem... from product discovery through the purchase cycle, all the way through fulfillment, delivery, final mile returns.” - Patrick Allard
• [00:10:00]: “How do we know when to pour gas on the fire and really go for expansion, and when is it time to maybe take a step back, pause, and get the house in order?” - Dan
• [00:19:00]: “There's still quite a bit of pain for the larger brand retailers that might have a really good dominant market and brand recognition, but where they want the prime badge, but having that inventory all locked up in Amazon...puts them in a financial challenge.”- Patrick Allard
• [00:23:00]: “There’s a million things you can track and it is data overload... but the key is focusing on promise metrics, inventory health, and profitability by channel.”- Patrick Allard

About the Guest:

Patrick Allard is President of Fulfillment Services at Essendant, driving the transformation of a traditional B2B distributor into a connected commerce powerhouse. With over 20 years in e-commerce and logistics, Patrick has held leadership roles at Newgistics, Pitney Bowes, and Radial. His expertise spans M&A integrations, fulfillment scalability, multi-channel retail logistics, and leveraging fulfillment as a revenue growth lever rather than simply a cost center.

Links Mentioned:

• Essendant Fulfillment Services: https://www.essendant.com/
• Patrick Allard LinkedIn: https://www.linkedin.com/in/patrick-allard-04657111/

------------------------------------------

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What You’ll Learn

• How recent de minimis and tariff changes impact international customer behavior and brand pricing strategy
• The evolving complexity of cross-border returns and strategic decisions on return policies
• Carrier rate shifts: oversized fees, peak surcharges, dimensional weight changes, and their real cost impact
• Why accurate rates and delivery promise engines remain table stakes — and why most still fall short
• The role of AI in improving warehouse operations, HS code auto-classification, and carrier selection
• Insights on agentic AI’s potential to revolutionize e-commerce shopping and logistics decision-making
• How bundled logistics connects carriers, warehouses, and tech providers to streamline cross-border trade

Highlights

• [00:00:00] Intro
• [00:02:00] Advice navigating current cross-border chaos and customs tightening
• [00:04:00] Impact of tariff/de minimis changes on international shopper behavior
• [00:06:00] Preparing for peak season: item selection, returns policy, and brand impact
• [00:09:00] Strategies around secondary market liquidation vs. returns complexities
• [00:11:00] Carrier pricing updates, surcharges, and dimensional weight changes for peak season
• [00:14:00] AI’s growing role in warehouse efficiency and logistics decision-making
• [00:18:00] Advances in HS code auto-classification powered by AI
• [00:20:00] Agentic AI and its future impact on shopper intent and carrier selection
• [00:23:00] Importance of relationships and bundled logistics connecting tech, carriers, warehouses
• [00:25:00] Reducing returns through better product info, website UX, and AI applications
• [00:27:00] The painful reality of rates & delivery promise engines still lagging in 2025
• [00:29:00] Key 2025 e-commerce outlook takeaway focused on returns management timing
• [00:30:00] Closing, social links, and final thoughts

Quotes

• [00:03:45]: “The retailers who are taking it seriously and really are trying to make that good faith effort are the ones that are gonna succeed. They’re trying to adapt to new normals, new narratives, and trying to get a hold of it first rather than just throwing up their hands.” - Krish Iyer
• [00:07:30]: “What are my return costs? What are my processing costs? How badly do I need that item back in my inventory for resale? And what’s gonna be my brand experience if I have a ‘keep it’ philosophy?” - Krish Iyer
• [00:27:30]: “If you ship more than a hundred units a day, you should have the technology capable of actually making a commitment as to when the shipping is going to happen. That should be absolute table stakes for anyone that does meaningful volume.” - Ninaad
• [00:19:15]: “If you give more data and granularity around what you’re shopping for—the intent, what it’s being used for—you can get some pretty good answers from agentic AI.” - Krish Iyer

About the Guest

Krish Iyer is the VP of Global Partnerships at EasyShip, where he supports brands scaling cross-border e-commerce logistics. With a career spanning FedEx, Pitney Bowes, and ShipEngine, Krish brings a comprehensive industry perspective on strategy, carrier integration, and international fulfillment. Known for blending deep operational insight with a human-centered approach to logistics, he’s also a repeat guest on this show.

Links Mentioned

- Krish Iyer LinkedIn: https://www.linkedin.com/in/globalkrishna/

- EasyShip website: https://www.easyship.com/

- Previous episode with Krish Iyer: https://ecomlogisticspodcast.com/podcast/unboxing-e-commerce-efficiency-with-krish-iyer/

------------------------------------------

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What You’ll Learn

• Why sustainability wasn’t the initial growth lever and how ThredUp found product-market fit by prioritizing value and convenience.
• The pivotal shift from a peer-to-peer marketplace to an asset-backed resale model through bag-drop logistics.
• How ThredUp scaled partially automated distribution centers to process over 100,000 unique items daily.
• The key metrics that balance throughput, speed, and quality in large-scale resale operations.
• How generative AI and visual search transformed discovery, personalization, and customer confidence.
• The cultural practices — hackathons, AI bootcamps, and atomic building blocks — that sustain innovation and rapid adoption internally.
• How Resale-as-a-Service enables major brands like Madewell to run white-labeled resale programs powered by ThredUp’s technology and operations.

Highlights

• 00:00 – Introduction: Dan’s 15-year journey at ThredUp
• 02:00 – Why sustainability alone didn’t drive growth
• 04:00 – The bag-drop pivot: asset-backed vs. P2P resale
• 07:30 – Marketplace dynamics: limited buyer-seller overlap
• 09:00 – Jobs-to-be-done thinking & unlearning old models
• 12:00 – Scaling ops: from scrappy warehouses to the world’s largest clothing carousel
• 17:00 – Throughput vs. quality: metrics that matter
• 21:00 – AI-powered search & discovery: cottagecore to mermaidcore
• 26:30 – Internal AI adoption: hackathons & “atomic building blocks”
• 33:30 – Building a culture of innovation and infinite learning
• 36:30 – Resale-as-a-Service for brands like Madewell
• 39:30 – Future of shopping: agentic AI and frictionless commerce
• 42:00 – Shoptalk Fall preview + closing thoughts

Quotes

• [00:02:30]: “Even if someone cares about the planet... we did not find product-market fit. We had to work a lot early on to better understand the needs of both buyers and sellers.” - Dan DeMeyere
• [00:12:15]: “It was a little bit like jumping out of an airplane and just having trust in ourselves that we're gonna build or find a parachute before we hit the ground.” - Dan DeMeyere
• [00:20:30]: “Trust is so important, especially in the used space. We have to become clever in helping customers feel confident with the potential fit and flattery of every item.” - Dan DeMeyere
• [00:39:30]: “If your core experience can be improved through AI, why do you need to put ‘AI’ on the website? It’s about the value you bring, the job they’re hiring you for.” - Dan DeMeyere

About the Guest

Dan DeMeyere is the Chief Product and Technology Officer at ThredUp, a leading online resale platform pioneering sustainable fashion through technology and operational innovation. With 15 years at ThredUp starting from its inception, Dan has overseen the company’s evolution from a peer-to-peer marketplace into a high-velocity, AI-enabled resale giant processing over 100,000 items daily. He is passionate about customer-centric product development and leveraging AI to transform retail experiences at scale.

Links Mentioned

- ThredUp: https://www.linkedin.com/company/thredup/

- Dan DeMeyere on LinkedIn: https://www.linkedin.com/in/dandemeyere/

👉 Don’t forget to join us at Shoptalk Fall, October 16–18 in Chicago!
🎟️ Grab your tickets here: https://fall.shoptalk.com/tickets

Featured Sessions at Shoptalk Fall:

• Harshida Acharya, Partner & CSO at Fulfillment IQ – Scenario Planning in a Volatile World
• Ninaad Acharya, Co-Founder & CEO at Fulfillment IQ – Supply Chain Agility in the Age of Disruption
• Dan DeMeyere, Chief Product and Technology Officer at ThredUp – Retail Intelligence: What AI Can – and Can’t – Do Today
• James Reinhar, Founder & CEO at ThredUp – Leading Through Culture Shifts

Check the full agenda here.

Subscribe and Keep Learning!

If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.

Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube