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Trust doesn’t just make coaching nicer; it makes coaching work. We sit down with executive and team coach Dumisani Magadlela to explore why trust is the currency of transformation, how rapport becomes a deliberate practice, and what it takes to create a truly safe space where leaders can speak plainly, choose boldly, and act with integrity. From first-contact digital sessions to deep, ongoing relationships, we break down the practical moves that build trust quickly—clear contracting, presence, consent for depth, and the kind of silence that signals respect rather than distance.

Dumisani introduces Ubuntu intelligence—“I am because we are”—as a living framework for modern coaching. Instead of treating clients as isolated performers, Ubuntu invites us to see the systems they inhabit, the relationships that shape their choices, and the values that hold cultures together. We talk about why vulnerability needs boundaries, why ethics are non-negotiable, and why coaches must hold responsibility as carefully as they hold space. You’ll hear concrete ways to blend independence with interconnection, transforming team dynamics from guarded to generative.

We also spotlight Africa’s rapidly growing coaching landscape and the power of values-based leadership grounded in dignity, equality, and human agency. Dumisani shares how team coaching can expand a circle of trust among executives, and why a younger, ambitious continent represents the next frontier for coaching-driven change. Technology shows up as a partner, not a replacement—useful for preparation and prompts, but never a substitute for the human connection that actually shifts behavior.

If you care about coaching that sticks, this conversation is your roadmap to building trust, practicing Ubuntu, and leading with heart and rigor. Subscribe for more conversations with working coaches and thought leaders, share this episode with a colleague, and leave a review to tell us how you build trust in your practice.

Watch the full interview by clicking here.

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Learn more about Dumisani Magadlela here.

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Trust isn’t a vibe we hope for; it’s a set of behaviors we can name, practice, and renew. We sit down with leadership and career development coach Flo LaBrado to turn trust from a fuzzy concept into a shared language that makes coaching safer, braver, and more effective.

We break down the four distinctions of trust popularized by Charles Feltman—care, sincerity, reliability, and competence—and translate them into everyday coaching moves. Care means centering the client’s agenda, not the coach’s preferences. Sincerity is saying the hard thing with honesty and respect. Reliability lives in punctuality and follow-through. Competence is knowing your scope, telling the truth about your limits, and referring when needed. Flo shares how she bakes these into client agreements so expectations are explicit from day one.

We also tackle technology transparency and AI. Whether you keep analog notes or lean on digital tools, clients deserve clarity about recordings, storage, deletion, and who or what is responding. Some will want searchable transcripts; others will want no data kept at all. By offering options and inviting pushback—“Is this okay?” rather than just “Do you understand?”—we build agency and deepen the container. We explore cultural nuance, where trust signals vary across identities and contexts, and show how a shared vocabulary helps coach and client align without erasing difference. Finally, we touch on trauma-informed coaching: recognizing overwhelm, slowing down, and honoring the boundary between coaching and therapy.

If you’re ready to make trust a teachable skill rather than a hopeful assumption, this conversation is a practical roadmap. You’ll walk away with language to use in your contracting, ways to model reliability, and questions that help clients grow their own self-trust beyond the session. If you found this helpful, follow the show, share it with a colleague, and leave a review to help more coaches find it.

Watch the full interview by clicking here.

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Learn more about Flo LaBrado here.

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When language gets policed, coaching gets harder—and trust is the first casualty. We sit down with leadership coaches and authors Amber Mays and Sukari Pinnock Fitts to unpack what happens when executive orders and corporate policies restrict DEI conversations, and why that “muting effect” changes how clients show up, how coaches contract, and how integrity is tested in the room. Their ongoing survey reveals the lived reality: sponsors banning words like woman, Black, or transgender; coaches torn between revenue and values; clients covering core parts of identity to stay safe.

We trace the deeper patterns driving these shifts—fear, zero-sum thinking, and the belief that inclusion takes something away from those in power. Amber and Sukari bring decades of global DEI and leadership experience to show how cultural intelligence, identity transparency, and brave conversations actually fuel performance and belonging. They challenge us to reframe “confidentiality as loophole” and instead elevate ethical contracting: clarify roles with sponsors and clients, interrogate who set the restrictions and why, and co-create agreements that keep the space safe and brave without breaking your word.

You’ll leave with practical steps you can use today: prepare values-based red lines, negotiate language with clarity, document expectations up front, and revisit your ICF or EMCC code of ethics to ensure your practice aligns with your promises. Coaching with DEIAB in mind isn’t a niche—it’s simply good coaching. If the policy narrows the conversation, let your courage, clarity, and craft widen it so trust can do the work it’s meant to do.

If this conversation resonates, follow the show, share it with a coach who needs it, and leave a review so more practitioners can find these tools.

Watch the full interview by clicking here.

Find the full article here.

Learn more about Sukari Pinnock here.

Learn more about Amber Mayes here.

Sukari and Amber have gracious provided our audience a 15% discount on the earlybird fee for November workshop.

Go to www.fifthdomaincoaching.com and use code: choice to receive the discount.

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