Your PT Eval Is Already a Viral Video
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Your PT Eval Is Already a Viral Video
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In this PT Breakfast Club livestream, Jimmy McKay sits down with Dave Kittle and Tony Maritato to unpack what’s actually working for clinic owners and PT creators right now: why posting volume wins, how to build repeatable content formats, a DM strategy that leads to real-world referral relationships, and how to stop letting the fear of “PT internet criticism” keep you quiet.
Key Takeaways- Frequency is the lever: growth comes from reps, not perfection.
- Pick 1–5 repeatable formats and run them.
- Use content to show the experience, not just claim expertise.
- DM strategy that works: follow + engage + then DM once you’re in the real inbox.
- Handling criticism: stop outsourcing your confidence to the comments.
- Dave Kittle (YouTube): https://www.youtube.com/@thedavekittleshow/featured
- Tony Maritato (YouTube): https://www.youtube.com/c/MedicareBilling
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