The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs.

The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges.

Key Highlights

The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer.

Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance.

The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer.

Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait.

The "Best Bait" Framework

Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer.

Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible.

Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome.

Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process.

In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income.

This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return.

You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it.

🔥 Get the AI that fixes your sales process (Free Trial): https://oJoy.ai

👉 Watch Next: AI Builds Complete $50K Marketing Campaign: https://youtu.be/o7DrRh23qrk

Timestamps
0:00 - The "No Ad Spend" Growth Formula
2:23 - The "Ad Spend Trap" (High CPC vs. Conversion)
3:33 - How to 4X revenue by fixing one bottleneck
6:18 - The oJoy "Director of Sales" Demo
9:47 - Feeding the AI "Imperfect Data"
12:52 - Moving from Strategy to Execution (Project Shepherd)

**#Hashtags** #BusinessGrowth #AIAutomations #FrankKern

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need.

Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened.

I'm making this for you because research shows that most business owners are stuck.

They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing.

Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it.

That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan.

AI has changed now.

Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do.

There is a really big difference between imitation and the real thing.

oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you.

👉 You can try it free at https://ojoy.ai

[TIMESTAMPS]
0:00 - The "Generic Advice" Trap (Why ChatGPT fails)
1:19 - The "One Thing" Theory: How to fix a revenue plateau
2:29 - The Challenge: "Make me $35k in 14 Days"
4:00 - The Audit: Teaching AI your Unit Economics
6:45 - The Diagnosis: Why "Best Practices" often fail
9:24 - The Strategy: The custom plan to make $35,000 in two weeks
12:12 - Creating the Unique Differentiator
14:00 - The Execution: Writing the Campaign
15:40 - Refining Tone: Switching to "Direct Response" style
17:41 - AI turns plain-jane emails into hard-hitting HTML sales magnets
18:29 - The opportunity cost of staying stuck

🔥 Watch Next: AI Marketing Masterclass: https://youtu.be/o7DrRh23qrk?si=s5vQ7d0cVdSPHrLd

#BusinessStrategy #AI #SalesFunnel #oJoy #DirectResponse