You Built Your Business. Imagine Losing It - Jodi Scott #180

In this episode Paul chats with Jodi Scott, co-founder of Green Goo.

When you build something from your kitchen table, you assume the biggest risks are competition, cash flow, or scaling too fast. Jody’s journey reveals a deeper vulnerability: what happens when success itself becomes unstable. Green Goo began as a family-built, plant-based alternative to chemical-heavy first aid — a product that had to win on efficacy before it could win on values. As the company scaled into major retail, Jody evolved from hands-on founder to leader responsible for culture, distribution, and strategic growth.

About the Guest Jodi Scott is the co-founder of Green Goo, a plant-based first aid and body care brand focused on efficacy and clean ingredients. With a background in health psychology, she helped scale the company from farmer’s markets to major retail distribution. After a company sale and subsequent collapse, she led the 18-month effort to buy the brand back and rebuild.

About the Host Paul Ryan is a CEO, 8-figure business owner, mentor, and host of The Inner Entrepreneur Podcast. 👉 https://pauljryan.net/

Work With Paul You can book a discovery call with Paul here: https://www.pauljryan.net/