Yes&'s CEO: What’s in a name? – Zihla Salinas

Today’s guest is Zihla Salinas, CEO of a 40-year-old indie that rebranded as ‘Yes&’. She shares the story behind the name, including how the improv-inspired mindset of ‘accept and build’ has become a blueprint for the business.

This philosophy shapes everything from their M&A strategy and client partnerships, to leadership development and creative delivery. You’ll hear why figure-it-out-ability, curiosity and positivity are Yes&’s measurable values, not just words on a wall.

Zihla also unpacks how Yes& cracked the code for working with complex clients, and how great account service – not just great ideas – is often what makes the difference.

HIGHLIGHTS:

[02:25] The power of positivity

[07:00] The story behind Yes&

[11:04] What makes Yes& different

[16:10] Figure-Out-Ability

[19:30] Communication as a superpower

[21:33] Redefining client service

[23:12] Spotting positive mindsets

[28:42] Cultural alignment in clients

[34:46] Learning from success

[36:47] Smart cross-selling

[40:21] Building strong partnerships

MORE ABOUT ZIHLA:

LinkedIn: linkedin.com/in/zihla

Website: yesandagency.com

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

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