Most people in CME and medical writing are using AI. Fewer have an actual workflow — something documented, repeatable, and defensible enough to explain to a client or compliance reviewer. This episode explores why that gap matters, what a staged workflow looks like in practice, and why this is becoming a professional differentiator right now.

In this episode:

1. Why "I try things and sometimes it works" is a ceiling, not a process
2. The difference between using AI and having an AI workflow
3. What the 2026 MedComms Freelancing Barometer tells us about where the field is right now
4. Why documentation and traceability are the parts most people skip — and why that's changing

Ready to build your workflow?

The AI Practice Lab starts March 9th. Four weeks, eight live sessions, hands-on work with Núria Negrão PhD. You'll leave with a documented, repeatable AI workflow for research, drafting, and quality control — one you can confidently explain to clients and teams.

→ Join the AI Practice Lab

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.

You already know how to write learning objectives. You reference Bloom’s taxonomy. You understand Moore’s outcomes framework.

But here’s the real question:

When you write a learning objective, can you clearly identify the two to three specific clinical tasks that must happen for that objective to be achieved?

In this episode—based on a webinar I participated in with the Good CME Practice Group—we go deeper than frameworks. We unpack what actually sits underneath a learning objective and how that layer determines whether your CME changes practice… or simply delivers information.

1. Why learning objectives are signposts—not the design itself
2. How to break each objective into 2–3 concrete clinical tasks
3. The role of workflow, format, and audience context in determining granularity
4. How learning science (cognitive load, retrieval practice, feedback) strengthens action-focused design
5. Where CME programs most commonly lose alignment between need, content, assessment, and outcomes

If you can’t name the specific clinical actions required to meet an objective, the content won’t drive behavior change.

Design lives underneath the objective.

If this episode resonated, try this:

Take one learning objective from a current project and ask:

1. What are the two or three specific clinical actions underneath it?
2. Where do those actions appear in the content?
3. Where are they assessed?

That exercise alone will elevate your design work.

And if you want structured practice applying this level of thinking—with feedback, live coaching, and a community of CME professionals—explore WriteCME Pro.

This is where writers become design partners.

Good CME Practice Group

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.

In this year-end episode, Alex takes you behind the scenes into a full year of growth inside the WriteCME Pro community. Whether you're just starting in CME or deepening your expertise, you’ll hear the most important trends that emerged among CME writers in 2025—what they struggled with, how they moved forward, and what this means for your own career in 2026.

If you want clarity, confidence, and a sense of belonging in the CME world, this episode offers a peek at the path forward.

In this episode, you’ll learn:

• The biggest mindset and skill gaps CME writers faced this year
• Why understanding the ecosystem matters more than mastering templates
• The professional identity shift that helped writers step into higher-level roles
• Why wellbeing has become a non-negotiable business strategy
• What happens when writers grow inside a community instead of alone
• What support, structure, and opportunities are coming in 2026

You’ll especially benefit if you’re:

• A medical writer curious about entering CME
• A working CME writer who feels stuck or isolated
• A freelancer craving clarity, community, or better workflow systems
• Someone who wants to build a resilient, respected CME writing business

Learn more or join the community:

12 Days of Giving Secret List

WriteCME Pro

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.