Relationships are easier to navigate when we realize that one person’s heaven is another person’s hell.

The things that bring us joy are subjective and personal and uniquely our own.

Can we talk for a moment about joy?

Joy is a mixture of appreciation and wonder.

You cannot appreciate something and be filled with wonder by it without also having a feeling of thankfulness for it.

Every garden of joy is rooted in the soil of gratitude.

Do not confuse pleasure with joy.

Pleasure is superficial and outward, barely skin-deep. But joy finds its rhythm in the beating of your heart and its home in the marrow of your bones.

You and I do a lot of things for a lot of different reasons each day. But what do you do just for the joy of it?

What do you do that makes you feel like you?

Every great consultant finds joy in the success of the people they advise.

Gary and Stephen help businesses grow by crafting totally true stories to tell the public.

Their stories are intensely interesting.

Yesterday Stephen told me something that fascinated me beyond words.

In a business category that is not interesting, in a trade area of barely a million people, a man built a business to about 5 million dollars a year before walking slowly backwards to 3.7 million.

Then he met Stephen.

Stephen guided that business owner to 12 million a year through better storytelling. Thirteen months ago that same business owner hired a bright young woman to become his social media marketer. He generously paid expensive social media consultants to train her.

When the bright young woman told Stephen what she had learned from these experts, Stephen asked his partner Gary if he would share his contrarian perspective with her.

In the end, the bright young woman and the business owner asked Gary to become her coach.

In 2025, that business had more than 50 million facebook views as a direct result of Gary’s coaching and the dedicated efforts of that young woman. Last month – in the 31 days of January, 2026 – that business had more than 12-and-a half million views on Facebook.

I love that story and I admire that business owner and the young woman he hired.

I am also extremely proud of Stephen and Gary.

In a fit of curiosity, I just now divided 31 days into 12-and-a half million views.

We’re talking about 403,000 views per day, which is 16,000 views per hour, which is 280 views per minute.

We’re talking about 4.7 views per second, 24 hours a day for 31 days.

Friends, I’m feeling joy.

Roy H. Williams

WORLDWIDE ANXIETY:

Do you find yourself wondering what is going to happen next?

You are not the only person who has that question echoing in their mind. Billions of people are feeling this way around the world.

Instability creates anxiety and uncertainty causes worry.

That’s why the price of gold has been shooting upwards like a bottle rocket on the Fourth of July.

The stock exchange is a short-term barometer of American investor confidence.

The price of gold is a long-term barometer of the entire world’s confidence in the future.

Gold was $265 an ounce in the year 2000.

It had climbed to $1,185 an ounce by 2013 as people all over the world began to bicker at ever higher levels of intensity.

Driven by concerns over the COVID-19 pandemic, the price of gold exceeded $2,000 an ounce for the first time in history on August 4, 2020.

Gold climbed to more than $3,000 an ounce on March 14, 2025 as the world grew anxious about “trade war tensions” according to Business Insider.

Just seven months later – on October 8, 2025 – gold exceeded $4,000 an ounce. Reuters said the reason was “geopolitical and economic uncertainty.”

That was less than 4 months ago.

At the time of this writing – Wednesday, January 28, 2026 – gold is at $5,565.40 per ounce.

Did you realize that the price of gold has climbed from $3000/ounce to $5,565/ounce in less than 11 months?

Instability creates anxiety and uncertainty causes worry.

The price of gold rises as the world gets nervous and consumer confidence falls.

Uncertain about the future, people are becoming increasingly hesitant to spend money.

LOCAL OPPORTUNITY:

When their sales volume falls below last year’s sales volume, the first reaction of most business owners is to blame the marketing team. Their second reaction is to reduce their advertising, lay off some people, and hunker down.

This creates an amazing opportunity for courageous business owners to grow their market share.

Your ads stand out when your competitors go silent.

Selling is a transfer of confidence. When the customer doesn’t have confidence that today is the right day, or that your price is the right price, or that your company is the right company to trust, your only option is to transfer your confidence to them.

When you have successfully transferred your confidence to your customer, they will know that today is the right day, your price is the right price, and your company is the company to trust.

But this takes

1. a convincing message

2. rock-solid courage

3. staying power.

Do you have the financial staying power to win droves of new customers when margins are shrinking? More importantly, do you have the emotional staying power?

I believe that 2026 will be a year of anxiety and opportunity. You can duck and cover, or you can reach upward and rise.

You cannot change your circumstances, but you can change your actions.

Will you shrink, or will you rise?

Roy H. Williams

Here’s a Little Tidbit of News for You: the wizard has been handsomely paid to appear in a new movie about the global economy and his book “Pendulum” that he wrote in 2012. That movie will be shown in movie theaters across America, but only to private audiences. Roy said to the producer,

“The Pendulum of western society does NOT predict the economy. It predicts ONLY that society will fracture and social violence will escalate for a period of ten years as we approach the zenith of a ‘WE’, which happened in 2023. Then it will slowly subside for the next ten years....

David and I began building oilfield heat exchangers in a heavy steel fabrication shop in Oklahoma when we were 14 years old. We were universally known as, “them schoolboys.”

Steel shops are notoriously noisy, but when we heard “Schooolboy!” ring out above the cacophony of hammers and grinders, we would swivel our heads toward the sound and begin walking toward whomever was looking at us.

“Hard, dirty and dangerous” describes the work and the men we worked with.

To call them “drunks, deviants, and derelicts” would certainly be less kind, but no less accurate.

There were also 8 or 9 solid family men, most of whom were foremen and supervisors.

The oil coolers we built were the size of a two-car garage. And several times a day these metal monsters would be lifted 5 or 6 feet off the ground by an overhead crane and go swinging through the air to another part of the shop as far as 300 feet away.

Heavy steel flying through the air is entirely unforgiving. One of my responsibilities was to drive injured guys to the hospital. But few of my bloody passengers were injured in accidents. Most of them were injured in fistfights with coworkers.

When we were both 16, David and I were joined by a boy named Jay. Dark hair, dark eyes, and skin that was decidedly not English, Irish, Scottish, or German. We liked him immediately.

David put a quarter into the machine and yanked a Pepsi from its mechanical jaws. He handed it to Jay and asked, “Are you some kind of Puerto Rikkan or something?”

Jay scowled and said, “No, I ain’t no dang Rikkan.”

David smiled, clicked his Pepsi bottle against the one that Jay was holding, took a long drink, then said, “It’s good to meet you, Rikkan.”

We found out later that Jay was Italian, but his name was Rikkan from that day forward.

A few days later, Rikkan began calling David “Cliff” and my name somehow became “Dean.” Rikkan never told us why he chose those names, but he refused to call us anything else, so David and I fell into line. I began calling him Cliff and he began calling me Dean.

Jay, David and Roy became Rikkan, Cliff and Dean for the next 3 years. Utterly absurd, but completely true.

Devin Wright has a sparkling laugh and I’ve always enjoyed hearing it.

So when Devin began working with me 20 years ago, I would walk into his office each afternoon and ask a ridiculous question. Devin would laugh his sparkling laugh and I would walk away smiling.

One day I popped my head into his office and looked at him quizzically, as though I was confused. He looked back at me, equally puzzled. With a completely straight face, I asked “Did you get a spray tan?”

For once, Devin didn’t laugh. He vigorously denied it, utterly aghast that I would ever think that he was so vain and shallow that he would ever stoop to such a ridiculous…

I quit listening after that.

So now you know how “Spraytan” was born.

Jacob Harrison became “Boxwine” in a similar fashion,

Dave Cullen became “Skunkmeat”

Howard Wolowitz became “Fruit Loops”

George Costanza became “KoKo”

and Jeffrey Eisenberg became “Jet.”

No, “Jet” is not a reduction of Jeffrey.

When we agreed to meet for lunch last week, Jeffrey suggested by text that we meet at 1300 hours.

I texted him back, “I never knew that you were in the Air Force. Did you fly fighter jets?”

If all of this sounds lowbrow, redneck, hick, uncultured, ill-refined, outmoded, outdated, dinosaur-ish and in poor taste, I agree.

But no one can spend 4 impressionable years working with drunks, deviants, and derelicts and walk away without at least one bad habit.

Roy H. Williams

Dean Rotbart is taking a short Sabbatical from Monday Morning Radio for the next few weeks to travel across America gathering detailed...