Owning/Running a retail business while maintaining a life outside of work seems impossible sometimes. Rosemary Staeck of Equus Now joins us to explain how she does it and still rode 2,100 miles in 2025. Equus Now! is a premier equestrian retailer offering a comprehensive selection of high-quality riding apparel, horse tack, and equipment both online and through their flagship destination store in Ohio. Listen in...

WESA Retail Roundup April 2, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Rosemary Staeck of Equus Now
4. Presented By: Western English Sales Association

Time Stamps:

01:29 - Early days of online tack retail

04:12 - Shipping from the garage & first “fake” store

06:05 - Opening the second Equus Now store

08:08 - Kids, family, and work–life balance

10:20 - Reigniting riding passion & foxhunting

11:35 - Building a strong long‑term team

13:23 - Hiring when you “need a person before you can afford a person”

14:55 - Spotting the “spark” in new hires

17:12 - Hardest tasks to delegate (marketing & buying)

19:21 - Switching systems: Retail Pro to Shopify Plus

20:39 - Game‑changer tool: Inventory Planner by Sage

21:25 - How Rosemary uses AI in the business

25:21 - Concerns about data centers & protecting horse country

30:11 - Final advice and closing remarks

From television host to podcast creator and brand collaborator, Kirbe Schnoor has built a career rooted in authenticity and smart decision-making. In this episode, she shares how to evaluate partnerships, grow meaningful connections, and create opportunities across Western media.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Kirbe Schnoor - LinkedIn | Website | Cowboy Channel Bio | Collection | Instagram

Many retailers feel like they’re doing “all the right things” on social media posting regularly, creating content, and even investing in ads yet the results don’t seem to build real momentum. In this session, we’re joined by a marketing strategist from Hawke Media, an award-winning digital marketing agency that has helped thousands of brands grow through data-driven strategies and community-focused storytelling.

WESA Retail Roundup March 19, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Molly Hawkins of Hawke Media
4. Presented By: Western English Sales Association

Time Stamps:

1. 00:59 - Molly intro & podcast plug
2. 02:08 - What Hawk Media does
3. 04:00 - Social media overwhelm
4. 06:26 - Quick wins vs long game
5. 07:30 - Programmatic retail explained
6. 10:00 - Discovering brand story
7. 14:48 - Finding your “one thing”
8. 16:24 - Community, shop dog & “silly sells”
9. 18:39 - Gear Aid case study
10. 20:00 - Customers as ambassadors
11. 24:11 - Lessons from big brands
12. 31:47 - Metrics that matter
13. 37:39 - How to contact Molly & wrap-up

From 3D-printed saddle trees to lightweight, waterproof synthetic materials, Abetta Saddles is redefining what modern riders expect from their tack. In this episode, we explore how innovation, international partnerships, and practicality have positioned Abetta as the #1 synthetic saddle brand.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Felipe Gonzalez, Executive at Abetta Saddles
4. Website: https://www.abettahorsesaddles.com
5. Facebook: https://www.abettahorsesaddles.com/website/social/facebook
6. YouTube: https://www.abettahorsesaddles.com/website/social/youtube
7. Instagram: https://www.abettahorsesaddles.com/website/social/instagram

We speak with One Source retail display expert Bill Bizeau about how smart in‑store displays—from boot and hat racks to end caps and corrugated fixtures—can boost sales for western, tack, and horse retailers. He covers how to grab shopper attention in seconds, avoid common display mistakes, work within tight space and budget limits, and use branding and storytelling to make both big brands and small manufacturers stand out at retail.

WESA Retail Roundup March 5, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Bill Bizeau of One Source | Linkedin
4. Presented By: Western English Sales Association

Time Stamps:

1. 00:50 - Why in‑store displays matter
2. 02:35 - Grabbing attention in seconds
3. 05:12 - How One Source builds custom displays
4. 09:10 - Common display mistakes for small retailers
5. 13:58 - Retailer space limits & display formats
6. 18:27 - End caps, seasons & display lifespan
7. 21:16 - Wrangler case study & logistics
8. 29:30 - Word of mouth & multi‑touch marketing
9. 33:44 - Making displays affordable for small brands

From a single Wyoming storefront to national recognition, Lou Taubert shares how authenticity, storytelling, and relentless customer focus built one of the most respected names in Western retail. This episode is a masterclass in legacy branding, community-driven business, and staying relevant without losing your soul.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Lou Taubert, owner of Lou Taubert Ranch Outfitters | Instagram

Sales expert and podcaster Donald Kelly talks about practical sales training for small equine retailers. They dive into role-play as the most effective way to teach associates “what good looks like,” including how to handle the classic “I’m just looking” objection and use micro stories to build trust. Donald explains how to upsell ethically by focusing on solving customer problems, not pushing product, and how to compete with online price-shoppers through superior in‑store experience and expertise. They wrap up by exploring simple, concrete ways small retailers can start using AI to analyze sales data, optimize store layouts, and improve overall performance. Listen in...

WESA Retail Roundup January 19, 2026:

1. Host: Glenn the Geek, Host of Horses in the Morning
2. Facebook: Retail Roundup Facebook group
3. Guest: Donald Kelly, The Sales Evangelist
4. Presented By: Western English Sales Association

Time Stamps:

00:00 – Intro, show setup, Donald introduced

01:44 – Small retail sales training; role-play focus

06:32 – Handling “I’m just looking” and better opening questions

10:42 – Using personal/customer stories to sell

13:31 – Upselling mindset and Amazon-style “also buy” approach

19:55 – Competing with online price-checking via in-store experience

23:01 – 80/20 rule, difficult customers, and “fire your worst client”

26:39 – How small retailers can use AI (data, layout, training)

34:00 – Donald’s podcast/consulting info

35:31 – New podcast release schedule and closing

What happens when a rodeo ambassador steps behind the brand curtain? In this episode, we sit down with Kaelanne Quinonez of Corral Boots to talk about the leap from industry advocate to brand-side strategist and how storytelling, community, and WESA come together to shape what retailers see next.

1. Hosts: Jennifer Hebert, Morgan Nicole Zipperlen
2. Contact: Sophia Jagella, WESA Marketing Specialist
3. Guest: Kaelanne Quinonez, Community and PR Manager at Corral Boots
4. Instagram: https://www.instagram.com/boujee_vaquera/