Will 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid
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Will 2024 be the last year in the upfronts without an ad effectiveness currency? Sponsored by Beatgrid
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In this episode, we explore how ad effectiveness measurement, especially through solutions like Beatgrid, can enhance campaign evaluation by tying actual exposures to ad impact. We discuss the potential of an ad-effectiveness currency in 2025, complementing traditional transactional currencies. Discover how this innovation helps advertisers and broadcasters optimize strategies and demonstrate brand lift.
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