Why Your Bids Miss the Mark: Markup vs. Margin Secrets

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ℹ ABOUT THIS EPISODE

Think markup and margin are the same? This costly mistake could be draining $100K+ from your annual profits.

Wade breaks down the math with real contractor examples, showing why a 25% markup only gives you 20% margin.

Learn the correct formulas to bid jobs that actually deliver the profit you expect, plus get access to calculation tools that ensure your estimators use the right numbers every time.

⌚️ Key moments in this episode:

• 00:00 Profit Math Warning
• 00:21 Markup vs Margin Setup
• 02:07 Is 25% the Same
• 03:01 The 2 Million Example
• 03:48 Markup to Hit Margin
• 06:58 Markup Table Shockers
• 08:04 Remodeler Case Study
• 11:20 Commercial GC Mistake
• 13:16 Profit First Cash Impact
• 14:54 Calculator Annual Losses
• 16:17 Wrap Up Key Takeaways
• 17:06 Final Recap and Outro

The Contractor Profit Blueprint is a complete guide that breaks down exactly how to identify where your money's going and start keeping more of it. This isn't theory. It's the same framework I use with contractors I work with every single day.

Head to profitfirstconstruction.com/blueprint to download your free copy.

Stop working for free. Let's get you keeping what you've earned.

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Wade Carpenter, CPA, CGMA | CarpenterCPAs.com
Stephen Brown, Bonding Expert | SuretyAnswers.com