Why We’re Building Community on YouTube (Not Chasing Likes on Instagram)

Yoga teachers: if you’re tired of posting reels and wondering why followers don’t turn into students, this video is for you. In this conversation we share why we’ve shifted from Instagram to YouTube and podcasting, how long-form content supports a sustainable teaching business, and what “community” really means for online yoga in 2025.

In this video you’ll learn:

• Why Instagram’s content model started working against us
• How YouTube rewards longevity and community over rapid clicks
• What platform strategy looks like for a yoga teacher-business
• How to pick the right platform (and let go of the rest)

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Start Here: https://www.heartandbonesyoga.com/membership/

Want to go deeper?

Learn more about our anatomy-informed online yoga teacher trainings (200hr + 300hr): https://heartandbonesyoga.com/courses/yoga-certification-course/

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