Why Is Clavicular on My FYP? Decoding Looksmaxxing, Mogging & the Algorithm

During New York Fashion Week, my feed suddenly filled with clips of Clavicular (Braden Peters) — a controversial 20-year-old streamer widely described online as the face of the looksmaxxing movement.

So I went down the rabbit hole.

In this episode, I unpack the strange vocabulary and culture surrounding looksmaxxing — from softmaxxing vs hardmaxxing to terms like mogging, canthal tilt, and midface ratio — and why these ideas are spreading across TikTok, fitness culture, and even fashion.

We also talk about the darker side of the trend, including dangerous practices like “bone smashing,” which medical experts say is unsupported and potentially harmful.

How did a niche internet subculture tied to incel forums suddenly end up on mainstream feeds?

And why did my algorithm decide this was exactly what I needed to see during Fashion Week?

CHAPTERS

00:00 My FYP Gets Hijacked
00:37 The NYFW Rabbit Hole
01:37 Who Is Clavicular?
03:21 Looksmaxxing 101
03:50 Softmaxxing vs Hardmaxxing
04:14 Mogging & Beauty Metrics
05:20 The Dangers of Bone Smashing
06:46 Incel Roots of Looksmaxxing
07:16 Why Algorithms Push This Content
08:39 Media & Pop Culture Parallels
09:42 My Take on the Trend
10:40 Final Thoughts