Why Founder-Led Brands Fail at Thought Leadership

Founder-led thought leadership isn’t always the best strategy for B2B brands — often because founders are simply too stretched. In this episode, Michelle J Raymond speaks with Ashley Faus about why companies need to broaden their approach to thought leadership beyond the CEO. You’ll hear how to identify and support new thought leaders across your organisation.

Key moments in this episode -

00:00 Guest - Ashley Faus

00:55 Defining Thought Leadership

01:51 Challenges with Founder-Led Brands

02:46 Misconceptions in B2B Thought Leadership

04:28 The Role of Executives in Thought Leadership

12:00 Identifying New Thought Leaders Within the Company

21:01 Practical Tips for Supporting Thought Leaders

25:16 Ashley's Book Promotion

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