Why Collaboration Beats Closing Tactics Every Time

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What if your entire sales process—from networking to contract signing—was built on collaboration instead of persuasion?

In this episode, Bill and Bryan break down what real collaboration looks like at every stage: pre-sale networking, early conversations, mid-stage resistance, and closing deals. You'll discover why most salespeople avoid collaboration (they're afraid of conflict), how to audit your sales process for collaborative moments, and the simple phrase that sets the tone from day one.

Bill shares a client story about refusing to send a proposal until they collaborated on unanswered questions—and how it built immediate trust.

Whether you're stuck in transactional mode or ready to differentiate yourself completely, this episode gives you a new through line that actually works.

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