Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
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Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
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Sylvain Giuliani, Head of Growth and Operations at Census, talks about why CDPs fail. Initially, CDPs were meant to house large amounts of customer data and provide a unified view of customers by integrating data from different sources. However, some organizations have faced challenges with data accuracy and difficulty integrating with other systems which have impacted the ability of CDPs to fully deliver on their promise. Today, Sylvain discusses why CDPs didn't live up to their promise. Show Notes
Connect With:
- Sylvain Giuliani: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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