In this episode, John and Kelly discuss the fact that only 2% of people are driven. John explains that he first discovered this about five years ago. He decided to go to the top expert in the world on success and share think it be it with him or her. As it turns out, John decided that Darren Hardy was the top expert in the world on success. So after he writes a big check and goes out to California, John meets with Darren. Shows him the think it be it template and explains the methodology. And after Darren looked at it very closely he says “this is good”. But Darren says that people are not going to spend 12 minutes a day on this. John couldn’t believe it. John goes how can that be? It 25X my income, Time Magazine did a cover story on the science behind this, and you’re applying the central concept of the top book in the world on success to your life. What you mean that they won’t spend 12 minutes a day on this? Darren says John, you’re new to the success business. The dirty little secret is that most people won’t do anything to impact their success. Because more success is merely a preference. Merely a preference. Darren said you have to only show this to the 2% of people where more success is a necessity. The people that are truly driven. John said that was so eye-opening. And over the subsequent years, what Darren said has proven to be so true. Kelly mentioned that the fact that only 2% of people are driven has a lot to do with self-worth. She’s reading a new book and if people don’t have a strong self-worth, they won’t be driven. John also talks about how his friend and recent student of think it be it Steve Pendergrast is now teaching a group of his own the methodology of think it be it. And he related the story to John that one of the students told him that the reason he didn’t have his homework assignment done is because he was too busy. Steve confronts his student on that. What would be more important than taking your own life to a new level. To improving your life. What’s more important than that. Well the Takeaway is this person he was talking to is not driven. So a higher level of success is merely a preference to him.

About the Hosts:

John Mitchell

John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it.

When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life.

His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process.

John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well.

Reach out to John at john@thinkitbeit.com

LinkedIn: https://www.linkedin.com/in/john-mitchell-76483654/

Kelly Hatfield

Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple...